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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Akuntansi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business and Entrepreneurship Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Informasi Sains dan Teknologi (ISAINTEK) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Pengabdian Kepada Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Pelayanan Hubungan Masyarakat Nanggroe: Journal of Scholarly Service Student Research Journal IIJSE JEBD Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Economics and Management Journal of Ekonomics, Finance, and Management Studies J-CEKI International Journal of Social, Economic, and Business As-Syirkah: Islamic Economic & Financial Journal
R. Yuniardi Rusdianto
Universitas Pembangunan Nasional Veteran Jawa Timur
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Pengaruh Price Discount, In-Store Display dan Store Atmosphere terhadap Impulse Buying pada Konsumen Indomaret (Studi Pada Mahasiswa FISIP UPN Veteran Jawa Timur) R. Yuniardi Rusdianto; Ninda Nur Aprilia
Inovasi Vol 10, No 1 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v10i1.p98-104.29438

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh potongan harga, in-store display dan store atmosphere terhadap pembelian impulsif di kalangan konsumen Indomaret. Jenis penelitian ini menggunakan penelitian kuantitatif dengan metode analisis deskriptif. Populasi yang digunakan dalam penelitian ini adalah mahasiswa FISIP UPN Veteran Jawa Timur yang pernah berkunjung dan melakukan transaksi atau pembelian di gerai Indomaret. Sampel dalam penelitian ini diambil sebanyak 100 responden dan teknik pengambilan sampel menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner. Pengujian instrumen menggunakan uji validitas dan reliabilitas dan hasil pengujian menunjukkan bahwa semua instrumen dinyatakan valid dan reliabel. Teknik analisis data menggunakan regresi linier berganda, uji asumsi klasik, uji f dan uji t. Hasil penelitian ini menunjukkan bahwa secara simultan variabel price discount, in-store display dan store atmosphere berpengaruh positif dan signifikan terhadap impulse buying konsumen Indomaret. Secara parsial Diskon berpengaruh positif dan signifikan terhadap pembelian impulsif di kalangan konsumen Indomaret. Secara parsial, In-Store Display berpengaruh positif dan signifikan terhadap pembelian impulsif pada konsumen Indomaret. Secara parsial Store Atmosphere berpengaruh positif dan signifikan terhadap pembelian impulsif pada konsumen Indomaret
Pengaruh Brand Image, Online Consumer Review, Dan Harga Terhadap Minat Beli Produk Smartphone Samsung (Studi Kasus Pada Pengguna Smartphone Samsung Di Kota Surabaya) Zidane Prakoso; R. Yuniardi Rusdianto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2109

Abstract

Penelitian bertujuan mengetahui pengaruh Brand Image, Online Consumer Review,dan Harga terhadap Minat Beli produk SmartphoneSamsung. Penelitian ini terdiri dari variabel Brand Image (X1), Online Consumer Review (X2), Harga (X3), dan Minat Beli (Y). Untukmemperoleh data menggunakan kuisioner yang didistribusikan melalui teknik Random Sampling dengan sampel sebanyak 100responden. Analisis menggunakan regresi linier  berganda yang diolah menggunakan aplikasi SPSS. Hasil penelitian membuktikanbahwa secara simultan semua variabel berpengaruh positif dan signifikan terhadap Minat Beli. Sedangkan secara parsial BrandImage, Online Consumer Review, dan Harga berpengaruh positif dan signifikan terhadap Minat Beli Smartphone Samsung.
Strategi Peningkatan Daya Saing UMKM Terhadap Perdagangan Internasional Annisa Cindy Maurina; R Yuniardi Rusdianto
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.146

Abstract

In various efforts to improve the economy of the Indonesian people, the role of MSME actors is considered very important to support and sustain people's lives. Many sectors have succeeded in encouraging the government to build structure and development in improving the Indonesian economy by providing employment and fully supporting MSME actors to further develop. The position of MSMEs itself is very undoubted because they managed to survive and become the driving force of the Indonesian economy during the crisis some time ago. Likewise, the influence of globalization can lead to very tight competition in export-import activities or international trade, so that economic growth and the welfare of some people can be achieved broadly and evenly. With the government's role in supporting the competitiveness strategy and development of MSMEs, new features are needed.
Optimalisasi Pengembangan UMKM “Kiara Snack” Melalui Pendampingan Digital Marketing Dan Branding Di Desa Musir Lor, Kecamatan Rejoso, Kabupaten Nganjuk Widyana Dini Maylinda; R. Yuniardi Rusdianto
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.994

Abstract

The growth of businesses on a micro, small and medium scale is in line with technological advances that are also experiencing rapid development. The Internet is one of the technological advancements that can be used for online product marketing, either through social media or e-commerce. Digital marketing and branding are the right marketing and media strategies to reach a wider market. This digital marketing and branding assistance activity aims to educate and facilitate MSMEs in Musir Lor Village to reach their consumers globally. Using the ABCD method through an approach that focuses on assets owned by MSMEs, this devotion activity seeks the realization of a social life order so that people can become perpetrators and determine development efforts in their environment. This assistance activity uses an object, namely MSME "Kiara Snack " Ibu Marfi'ah, which produces a variety of cakes and traditional snacks. The result of this assistance activity is the creation of logo design, registration of NIB, updating packaging design, interactive content creation and digital marketing through social media and e-commerce.
Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Bawang Goreng Murni Wildan Jovian Wahyu Tyas Saputra; R. Yuniadi Rusdianto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8185630

Abstract

Pure fried onion MSMEs are one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This MSME is engaged in food made from shallots. The difficulty of understanding how to use digital marketing causes Bawang Goreng Murni business to be limited to only doing word-of-mouth marketing. Therefore, there is a need for socialization and assistance regarding digital marketing and the benefits of this type of marketing for Pure Fried Onion MSMEs. The methods carried out in conducting this assistance are surveys, questionnaires, socialization, FGD, and direct practice to Pure Fried Onion MSMEs. The results of the research of Pure Fried Onion MSMEs can understand the importance of digital marketing. These MSMEs can also understand how to use digital marketing platforms that can be used to do marketing. Mentoring activities carried out for Pure Fried Onion MSMEs are expected to increase sales quantity and competitive ability in today's digital era.
Upaya Membangun Brand Awereness Dalam Rangka Mempengaruhi Keputusan Pembelian Konsumen Pada UMKM Penjaringansari Daniel Putra Prastyawan; Yuniardi Rusdianto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8190778

Abstract

In the current era of tight business market competition, which is very free and varied, it requires business actors to be more creative and compete in selling and marketing their business products. Business actors must create selected strategies that are considered the most effective and efficient in order to maintain the products offered for sustainable use by consumers. Therefore, it is considered important to have product branding carried out by business actors in order to build Brand awareness that will be owned by every consumer. Brand awareness is also the ability of a prospective buyer to recognize and remember that a brand is part of a particular product. This article aims to present information on how to build brand awareness to influence consumer purchasing decisions in Penjaringansari MSMEs.
Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Bawang Goreng Murni Wildan Jovian Wahyu Tyas Saputra; R. Yuniadi Rusdianto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8185630

Abstract

Pure fried onion MSMEs are one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This MSME is engaged in food made from shallots. The difficulty of understanding how to use digital marketing causes Bawang Goreng Murni business to be limited to only doing word-of-mouth marketing. Therefore, there is a need for socialization and assistance regarding digital marketing and the benefits of this type of marketing for Pure Fried Onion MSMEs. The methods carried out in conducting this assistance are surveys, questionnaires, socialization, FGD, and direct practice to Pure Fried Onion MSMEs. The results of the research of Pure Fried Onion MSMEs can understand the importance of digital marketing. These MSMEs can also understand how to use digital marketing platforms that can be used to do marketing. Mentoring activities carried out for Pure Fried Onion MSMEs are expected to increase sales quantity and competitive ability in today's digital era.
Upaya Membangun Brand Awereness Dalam Rangka Mempengaruhi Keputusan Pembelian Konsumen Pada UMKM Penjaringansari Daniel Putra Prastyawan; Yuniardi Rusdianto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8190778

Abstract

In the current era of tight business market competition, which is very free and varied, it requires business actors to be more creative and compete in selling and marketing their business products. Business actors must create selected strategies that are considered the most effective and efficient in order to maintain the products offered for sustainable use by consumers. Therefore, it is considered important to have product branding carried out by business actors in order to build Brand awareness that will be owned by every consumer. Brand awareness is also the ability of a prospective buyer to recognize and remember that a brand is part of a particular product. This article aims to present information on how to build brand awareness to influence consumer purchasing decisions in Penjaringansari MSMEs.
ANALISIS KOMPARASI KINERJA KEUANGAN SEKTOR FARMASI DAN OTOMOTIF SEBELUM DAN SELAMA PANDEMI COVID-19 Farikhah Nur Azizah; R Yuniardi Rusdianto
Jurnal Akuntansi Bisnis Vol 16, No 2 (2023): Jurnal Akuntansi Bisnis
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jab.v16i2.4502

Abstract

Latar Belakang: Pandemi COVID-19 berimplikasi pada perekomian nasional, konsumsi rumah tangga, hingga pelaku usaha. Beberapa sektor usaha mengalami defisit pendapatan dan beberapa lainnya mengalami surplus pendapatanTujuan: Penelitian ini bertujuan untuk menganalisis perbedaan kinerja keuangan perusahaan pada sektor farmasi dan otomotif antara sebelum dan selama pandemi COVID-19Metode Penelitian: Sampel penelitian dipilih melalui teknik purposive sampling dan menghasilkan 9 perusahaan sektor farmasi dengan 54 sampel laporan keuangan dan 12 perusahaan sektor otomotif dengan 72 sampel laporan keuangan. Data pada penelitian ini terdiri dari laporan keuangan tahun 2017-2019 yang mempresentasikan periode sebelum pandemi COVID-19 dan laporan keuangan tahun 2020-2022 yang mempresentasikan periode selama pandemi COVID-19. Analisis penelitian ini menggunakan rasio keuangan (current ratio, debt to equity ratio, receivable turnover, dan return on assets) yang selanjutnya diuji dengan paired sample t-test dan wilcoxon sign rank test.Hasil Penelitian: Hasil penelitian menunjukkan bahwa current ratio, receivable turnover, dan return on assets pada sektor farmasi mengalami penurunan saat pandemi COVID-19, sedangkan debt to equity ratio mengalami peningkatan. Sektor otomotif mengalami penurunan current ratio, debt to equity ratio, receivable turnover, dan return on assets saat pandemi COVID-19. Akan tetapi, perubahan current ratio, debt to equity ratio, receivable turnover, dan return on assets di sektor farmasi dan otomotif tidak memberikan hasil perbedaan yang signifikan berdasarkan uji paired sample t-test dan wilcoxon sign rank test.Keaslian/Kebaruan Penelitian: Penelitian ini menggunakan objek perusahaan industri pengolahan non-migas yang terdata saling berlawan yaitu paling dirugikan dan diuntungkan selama pandemi COVID-19. Periode penelitian juga diperbaharui dari penelitian sebelumnya, yaitu menjadi dari tahun 2017 hingga tahun 2022 karena status pandemi COVID-19 masih berlaku pada tahun 2022.
Pengaruh Kualitas Layanan Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Pada Pelanggan Grab Bike Di Kalangan Generasi Z Surabaya) Silmi Rahmani; R. Yuniardi Rusdianto
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8593

Abstract

Transportation is needed to ensure the organization of mobility of people or goods. One of the public transportation that is often used is the motorcycle vehicle, which is often referred to as ojek. But in reality this service still has many shortcomings that its customers complain about, such as unsuitable service and prices. In resolving complaints and transportation problems, transportation service providers are needed who can meet and resolve these problems. Grab is an online transportation application widely used in Indonesia. This study is a study of a quantitative type. This study used the Gen Z population in the Surabaya area who are Grab Bike customers who have used the service more than twice, with the amount of data known through BPS being 877,427 data. In determining the sample is used purposive sampling.Information is collected by distributing a questionnaire to the respondents, that is, giving 20 questions. From the research we have obtained that the quality of service affects customer loyalty, price affects customer loyalty, customer satisfaction affects customer loyalty, quality of service affects customer loyalty, price affects customer loyalty, quality of service affects customer loyalty through customer satisfaction, and price affects customer loyalty through customer satisfaction.
Co-Authors Adelia, Nabila Ais Mariya Ulva Alfina Rahma Nazilal Mubarok Alodiya Sifa Meiyantika Andri Rizal Setiawan Annisa Cindy Maurina Ardhita, Dynda Sovia Aryanta, Agnesya Putri Avita Agustin Listiawan Candani, Ayu Meiratara Karunika Meta Charles Fernando Marpaung Cintia Nur Halimatussa’diyah Damayanti, Affiva Lindi Daniel Putra Prastyawan Daniel Putra Prastyawan Dhiya Ul Hikmah Dinar Pramadhani Diva Faridathul Ilmi Elvira Aprilia Primastika Erica Trisnawati Erwina Putrikuri, Kharisma Farahsalsabil Yudhiane Cantika Farikhah Nur Azizah Fidiyah Ika Nur Rohmah Fira Rosida Firdaus, Veronica Mechy Luklu'ul Fitriyah, Fikha Gaffar, Novia Ramadhani Manurung, Zefania Mikha Maurina, Annisa Cindy Merlina Aris Fitria Dewi Mitha Anggisna Angreini Mustabsyiroh Kumala Naurah Zulfa Salsabila Nila Amelia Aji Ninda Nur Aprilia Ningtyas, Andramaya Kusuma P.D, Abdul Chofit Muklis Pratama, Duta Akbar Puspakaritas, Ferdiana Nur Puspita, Sekar Harum Putri, Amalia Aisyah Putri, Salwa Az Zhahra Rahmatin, Devina Zulia Restiatin, Restiatin Rijali, Fitri Auliya Risa Bonani Prastika Robby Aditya Robby Aditya Rohmah, Fidiyah Ika Nur Rohmatin, Ana Fitria Roisyah Puspa Sari Rosida, Fira Salma, Fatiha Savira Maslihatul Mamlu’ah Silmi Rahmani Sinaga, Lilyana Fransiska Siti hidayatul Khoirun Nisa' Sven Inggil Anugerah Kretarto Syalaisa Amani Fatihah Tarissa Seshita Hadi Wardah, Fitri Aulia Widyana Dini Maylinda Wildan Jovian Wahyu Tyas Saputra Zidane Prakoso