Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Vol. 10 No. 1 (2025): June 2025

Antiseden Minat Wisatawan terhadap Pengalaman Imersif di Taman Safari Bogor

Nuraini, Nafila (Unknown)
Aulia, Naila (Unknown)
Rahayu, Fatik (Unknown)



Article Info

Publish Date
30 Jun 2025

Abstract

This study examines the influence of immersive tourism experiences on the emotional experience and behavioral intention of tourists at Taman Safari Bogor. Data were collected through an online survey and analyzed using AMOS-based Structural Equation Modeling (SEM). The results showed that experiencescape positively affects emotional experience but has no direct effect on behavioral intention. Emotional experience also did not prove significant in shaping tourists' behavioral intentions. This finding indicates that emotional experience must be mediated by other variables, such as satisfaction or emotional attachment, to encourage repeat visit intention. The practical implication is that destination managers need to build experiences that are physically and socially immersive and create deep emotional bonds.

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Journal Info

Abbrev

lifalah

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

Li Falah, Journal of Islamic Economics and Business Studies is a scientific journal concerning on the latest research results and becomes a scientific communication media for lecturers, researchers, and or observers in the Islamic economics and business ...