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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JURNAL MANAJEMEN BISNIS Golden Ratio of Mapping Idea and Literature Format
Aulia, Naila
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Antiseden Minat Wisatawan terhadap Pengalaman Imersif di Taman Safari Bogor Nuraini, Nafila; Aulia, Naila; Rahayu, Fatik
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 1 (2025): June 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i1.11764

Abstract

This study examines the influence of immersive tourism experiences on the emotional experience and behavioral intention of tourists at Taman Safari Bogor. Data were collected through an online survey and analyzed using AMOS-based Structural Equation Modeling (SEM). The results showed that experiencescape positively affects emotional experience but has no direct effect on behavioral intention. Emotional experience also did not prove significant in shaping tourists' behavioral intentions. This finding indicates that emotional experience must be mediated by other variables, such as satisfaction or emotional attachment, to encourage repeat visit intention. The practical implication is that destination managers need to build experiences that are physically and socially immersive and create deep emotional bonds.
Market Segmentation and Targeting Analysis for Online Food Delivery in Jabodetabek, Indonesia Aulia, Naila; Akhmad, Nafila Nuraini; Ramadhia, Kahti; Rahayu, Fatik
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1555

Abstract

This study examines market segmentation and targeting strategies for online food delivery applications in Jabodetabek. It employs primary data collected through online questionnaires from 150 active users of food delivery apps, aged 17 and above, who used the services at least three times in the past month. The research utilizes a descriptive approach with hierarchical and K-means cluster analysis to segment users based on demographic and psychographic characteristics, focusing on the 7P marketing mix attributes. The results reveal two distinct market segments, with the first segment, characterized by a high preference for convenience and accessibility, identified as the most promising target due to its higher mean score (3.98) for using apps when time-constrained or hungry. This segment values practical features like real-time order tracking and diverse menu options. The findings indicate that users prioritize ease of use, promotional offers, and professional courier services, with less sensitivity to price when service quality is satisfactory. The study highlights the importance of understanding consumer preferences for tailored marketing strategies in the competitive food delivery industry.
Social Media Marketing as an Antecedent of Customer Engagement, Trust, and Customer Loyalty Among Local Bakeries in Bogor City Aulia, Naila; Husna Leila Yusran; Ezekiel Lagman
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1415

Abstract

This study examines the role of social media marketing in influencing customer engagement, trust, and customer loyalty among local bakery customers in Bogor City. The research aims to analyze the direct effects of social media marketing on engagement, trust, and loyalty. A quantitative approach was employed using Structural Equation Modeling (SEM) with data collected through questionnaires. The results show that social media marketing has a significant effect on customer engagement and trust but does not directly influence customer loyalty. Customer engagement and trust also do not significantly affect loyalty. These findings imply that customer loyalty requires factors beyond digital interaction, particularly product quality and customer experience.
Co-Authors Akhmad, Nafila Nuraini Ezekiel Lagman Fatik Rahayu Nuraini, Nafila Ramadhia, Kahti Yusran, Husna Leila