Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE

Analisis Perbedaan Preferensi Anatara Generasi Y Dan Z Dalam Memilih Kedai Kopi Di Kota Palembang

Priantika, Meisa (Unknown)
Mellita, Dina (Unknown)

Article Info

Publish Date
22 Jul 2025

Abstract

This study aims to analyze the differences in preferences between Generation Y and Generation Z in choosing coffee shops in Palembang. The research sample consists of 100 respondents, evenly divided into 50 respondents from Generation Y and 50 from Generation Z. The analytical method used is an independent t-test to determine whether there is a significant difference in preferences between the two generations. The results show that there is a significant difference in preferences between Generation Y and Generation Z when selecting a coffee shop. Factors influencing preferences include product quality, shop ambiance, price, and accessibility. These findings are expected to provide insights for coffee shop owners in designing marketing strategies that align with the characteristics of each generation.

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Journal Info
Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Website

Abbrev

jppie

Publisher

Universitas Dharma Andalas

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary

Description

Jurnal Penelitian & Pengkajian Ilmiah Eksakta (JPPIE) merupakan media jurnal elektronik yang diterbitkan oleh Universitas Dharma Andalas sebagai sarana untuk penyebaran dan publikasi hasil penelitian dan pengkajian pemikiran kritis mahasiswa yang orisinil dan up to date. JPPIM memuat artikel bidang ...