JAM : Jurnal Aplikasi Manajemen
Vol. 13 No. 3 (2015)

Kajian Konseptual Perilaku Hedonis: Perspektif Experiential, Perspektif Epistemik, dan Perspektif Religi

Pramesti, Muthia (Unknown)
Mayasari, Iin (Unknown)
Putri, Niken Iwani Surya (Unknown)

Article Info

Publish Date
22 Oct 2015

Abstract

This paper aims to examine the conceptual basis of hedonic behavior from consumers'perspective. The purpose of the analysis of the conceptual approach is to describe thebehavior of hedonistic, therefore it can strengthen the understanding of concepts based ontheoretical basis. In addition, a conceptual understanding can provide a strategic analysisin order to look hedonistic behavior of a number of perspectives. These different perspectivesprovide a diversity of analysis and hedonistic behavior argument. This study uses perspectivesin order to analyze hedonic behavior. The results showed that, the test model of hedonicbehavior is a function of perspektif experiential, epistemic, and religion.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...