Garuda - Garba Rujukan Digital

PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Mayasari, Iin; Wiadi, Iyus; Maharani, Anita; Pramono, Rini S.
Kinerja: Jurnal Bisnis dan Ekonomi Vol 16, No 2 (2012): Kinerja Jurnal Bisnis dan Ekonomi
Publisher : Kinerja: Jurnal Bisnis dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.247 KB)

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior

The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good Mayasari, Iin
Gadjah Mada International Journal of Business Vol 14, No 2 (2012): May - August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.039 KB)

This study is a conceptual paper and highlights perspectives to understand social marketing as an approach to bring about voluntary and socially desirable consumer behavior. The perspective is considered as an alternative way to comprehend consumer behavior change for good as a multi-factor driven action. Hence, social marketing is also considered as a discipline that can be analyzed from multiple perspectives including a behavioral change perspective and a relationship perspective. Each perspective is elaborated by doing a review of existing literature and research. This study shows that social marketing is not only the application of marketing programs to shape consumer behavior, but also a process involving individual, society, and government to make a better life of society.

PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Mayasari, Iin; Wiadi, Iyus; Maharani, Anita; Pramono, Rini S.
KINERJA Vol 16, No 2 (2012): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.364

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior

Entrepreneurial Marketing For Small And Medium Entreprises Business An Exploratory Study On Entrepreneurial Performance Iyus Wiadi, Iin Mayasari, Anita Maharani,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 2, No 1 (2009): April-July 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.2.1.291

ANALISIS MODEL 4As PADA KESEDIAAN MENGGUNAKAN KREDIT USAHA RAKYAT Rofikoh Rokhim; Iin Mayasari
Jurnal Kawistara Vol 8, No 1 (2018)
Publisher : Universitas Gadjah Mada

The development of the business world is not only dominated by big business actors, but also medium, small, and even micro. These micro-scale business actors are given the opportunity to thrive. People Business Credit Program (Kredit Usaha Rakyat) is applied as an innovative product that is specifically for micro entrepreneurs. This research aims to study four approaches of availability, affordability, awareness, and acceptability to analyze the willingness of using microfinance credit. This research uses a quantitative approach and multiple regression for the data analysis. The long-term goal of this research is to provide input for higher decision makers, companies, and local governments to develop better welfare and partnership strategies. This research found that the willingness of using microfinance credit was influenced by availability, awareness, and willingness to accept, except of affordability variable.

Anteseden Keterikatan Karyawan Maemar Chadavid Syamtar; Iin Mayasari
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 20, No 2 (2019): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

The purpose of this study was to test a relationship between antecedents: job characteristic, rewards and recognitions, distributive justice, procedural justice, perceived organizational support (POS), and perceived supervisor support (PSS) to job and organization engagements. This research was completed by 81 respondents working in University X. 54 percent respondent were female and majority is a lecturer (57 percent). This research included measures of job and organization engagement as well as the antecedents of engagement who developed by Saks (2006) for his research. The findings of this research is all antecedents’ not significant influence job engagement while only POS positive significant influence organizational engagement. Those findings proved that job and organizational engagement are two different construct and contributed to strengthening research on management especially in engagement study.

The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good Iin Mayasari
Gadjah Mada International Journal of Business Vol 14, No 2 (2012): May - August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

This study is a conceptual paper and highlights perspectives to understand social marketing as an approach to bring about voluntary and socially desirable consumer behavior. The perspective is considered as an alternative way to comprehend consumer behavior change for good as a multi-factor driven action. Hence, social marketing is also considered as a discipline that can be analyzed from multiple perspectives including a behavioral change perspective and a relationship perspective. Each perspective is elaborated by doing a review of existing literature and research. This study shows that social marketing is not only the application of marketing programs to shape consumer behavior, but also a process involving individual, society, and government to make a better life of society.

Motivational Factors of the Collaborative Consumption in the Era of Sharing Econmy Iin Mayasari; Handrix Chrisharyanto
Gadjah Mada International Journal of Business Vol 20, No 3 (2018): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.27552

The aim of this study was to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of consumers’ behavior by online media platforms. Collaborative consumption is about people’s willingness to share and to collaborate to meet certain needs. The study used the qualitative method with interviews for the data’s collection. The context of the study was using consumers who had experience of using Airbnb, Go-Jek, and selling their product via online media. Twenty-four respondents were obtained for the interviews. The length of each interview was approximately 1.5 hours. The analysis of this shifting consumption across its different facets provided an analysis of the motivational aspect of sharing resources, and the change in consumer consumption patterns. The motivational research examined the underlying reasons for consumers to act, and to undertake collaborative consumption; home sharing and selling second-hand goods were analyzed from the perspectives of their economic aspects, utility reasons, social orientation, emotional aspects, ecological aspects and personal values.

Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants iin mayasari; Handrix Chris Haryanto; Iyus Wiadi; Adrian Azhar Wijanarko; Willy Abdillah
Gadjah Mada International Journal of Business Vol 24, No 1 (2022): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.54660

Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products. The aim of this quantitative study is to analyze personal values and social factors toward counterfeit items and the intention to purchase counterfeit goods in Indonesia, with a focus on fashion products. The study also aims at analyzing the influence of novelty seeking, integrity values, and status consumption on people’s attitudes toward counterfeit goods. Furthermore, this study also addresses the influence of perceived risk, information susceptibility, physical vanity, and vanity-achievement on the intention to purchase counterfeit products. One hundred and ninety-three respondents were included in our study after survey questionnaires had been distributed in Indonesia. The respondents were 19 to 44 years old, living in Jakarta, Tangerang, Bogor, Bekasi, Yogyakarta, Bandung, Medan, Jambi, Batam, Pekanbaru and Samarinda, all of which are larger cities in Indonesia. Data were analyzed using partial least squares. The results of the study showed that the attitude toward counterfeit items was the most important factor in the willingness to purchase counterfeit goods. Novelty seeking, integrity, status consumption, and information susceptibility were also important determinants of people’s attitudes toward counterfeit products. Perceived risk, physical vanity, and achievement vanity were found to have an insignificant relationship with the intention to purchase counterfeit products . This study also has an impact on marketing strategies. One of them is marketers can offer very prestigious brands to reduce the trade in counterfeit luxury brands.

PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Iin Mayasari; Iyus Wiadi; Anita Maharani; Rini S. Pramono
KINERJA Vol. 16 No. 2 (2012): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.364

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior

Title

Found 34 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 34 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 34 Documents
Search