JAM : Jurnal Aplikasi Manajemen
Vol. 11 No. 3 (2013)

Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan dan Loyalitas Pelanggan (Studi pada Pasien Rawat Inap di Rumah Sakit NU Tuban)

As'ad, Achmad Shofiyyuddin (Unknown)
Noermijati, . (Unknown)

Article Info

Publish Date
25 Jul 2025

Abstract

This study aims to analyze the impact of service quality and price on customer satisfaction and customer loyalty, as well as the influence of customer satisfaction on customer loyalty in hospital inpatients NU Tuban. Technical analysis of the data in this study using the Partial Least Square ( PLS ).The results showed that the quality of service and price positive and significant impact on customer satisfaction, as well as indirect effect on customer loyalty through customer satisfaction. Customer satisfaction is positive and significant effect on customer loyalty.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...