Jurnal Bisnis Darmajaya
Vol. 11 No. 1 (2025): Jurnal Bisnis Darmajaya

Analis Faktor Penentu Niat Digipreneurship Mahasiswa: Perspektif Model Peristiwa Kewirausahaan dan Teori Determinasi Diri

Hadi, Antonius Satria (Unknown)



Article Info

Publish Date
20 Jun 2025

Abstract

Entrepreneurship is believed to create job opportunities and drive economic growth. Entrepreneurial spirit represents one of the most significant economic developments in business history. New businesses established by entrepreneurs contribute to market expansion and play a crucial role in national economic development. This study aims to examine the influence of the Entrepreneurial Event Model and Self-Determination Theory on students' interest and commitment to digipreneurship. The study proposes four hypotheses: perceived desirability affects interest in digipreneurship, the propensity to act influences interest in digipreneurship, perceived feasibility partially affects interest in digipreneurship, and interest in digipreneurship impacts commitment to digipreneurship. Data were collected from 100 respondents through an online questionnaire distributed to students in Yogyakarta who are enrolled in entrepreneurship programs or have completed entrepreneurship courses, using a purposive sampling technique. The data were then analyzed using SmartPLS. The findings of this study are expected to provide strategic insights that universities can implement to further enhance students' motivation to pursue entrepreneurial ventures.

Copyrights © 2025






Journal Info

Abbrev

JurnalBisnis

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang ...