Articles
<![CDATA[PENGARUH PAPARAN, AFINITAS, DAN KETERGANTUNGAN TERHADAP PERILAKU PEMBELIAN ULANG KONSUMEN ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Modus Journals Vol 32, No 1 (2020): MODUS ]]>
Publisher : <![CDATA[Faculty of Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/modus.v32i1.3209
<![CDATA[ABSTRACTThis research aims to investigate the effect of exposure and affinity on dependency and the effect of dependency on repurchase intention in smartphone context. Exposure and affinity are considered important factors that trigger dependency. Exposure is a state of condition when making contact (exposed) with something. While affinity is a condition of users who want to be always close to something. This research has three hypotheses. Data were collected from 200 respondents using purposive sampling technique. Research data collection using a questionnaire that has been distributed to undergraduate students at Universitas Gadjah Mada, Yogyakarta, then processed and analyzed using structural equation modeling techniques with LISREL software. The result of this research shows that exposure and affinity have positive and significant effect to dependency, meanwhile dependence has positive and significant effect on repurchase intention. All hypotheses in this study were accepted and will be discussed in detail in this research article. Keywords: exposure; affinity; dependency; repurchase intention; smartphone ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh paparan dan afinitas terhadap ketergantungan dan pengaruh ketergantungan pada niat untuk membeli kembali / minat beli ulang dalam konteks ponsel cerdas (smartphone). Paparan dan afinitas dianggap sebagai faktor penting yang memicu ketergantungan. Paparan adalah kondisi saat melakukan kontak (terekspos) dengan sesuatu. Sedangkan afinitas adalah kondisi pengguna yang ingin selalu dekat dengan sesuatu. Penelitian ini memiliki tiga hipotesis. Data dikumpulkan dari 200 responden menggunakan teknik purposive sampling. Pengumpulan data penelitian menggunakan kuisioner yang telah dibagikan kepada mahasiswa sarjana Universitas Gadjah Mada, Yogyakarta, kemudian diolah dan dianalisis menggunakan teknik pemodelan persamaan struktural dengan perangkat lunak LISREL. Hasil penelitian ini menunjukkan bahwa paparan dan afinitas berpengaruh positif dan signifikan terhadap ketergantungan, sedangkan ketergantungan sendiri berpengaruh positif dan signifikan terhadap minat beli ulang. Semua hipotesis pada penelitian ini diterima dan akan dibahas secara detail dalam artikel penelitian ini.Kata kunci: paparan; afinitas; ketergantungan; minat beli ulang; smartphone]]>
<![CDATA[FAKTOR PENENTU PARIWISATA VIRTUAL SITUS WARISAN DUNIA DI INDONESIA: SEBUAH TELAAH PUSTAKA DAN KERANGKA KONSEPTUAL ]]>
<![CDATA[Artha, Bhenu]]>;
<![CDATA[Hadi, Antonius Satria]]>;
<![CDATA[Sari, Niken Permata]]>
<![CDATA[ Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 14 No 1 (2020): Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisata ]]>
Publisher : <![CDATA[Ministry Of Tourism ]]>
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<![CDATA[Industri pariwisata mulai melemah khususnya di Indonesia di tengah pandemi Covid-19 yang terjadi sekarang ini. Di tengah menurunnya tren pariwisata, teknologi justru semakin berkembang. Untuk itu diperlukan sebuah model baru untuk memajukan dan mengembangkan pariwisata dengan memanfaatkan teknologi. Tujuan utama dari penulisan artikel ini adalah untuk mengajukan dan memberikan model ataupun kerangka konseptual alternatif tentang pariwisata virtual. Lebih lanjut, kerangka konseptual yang baru ini bertujuan untuk menguji pengaruh variabel online destination experience, online destination authenticity, virtual reality, dan augmented reality terhadap pariwisata virtual pada situs warisan budaya di Indonesia. Dalam artikel ini, peneliti mengusulkan empat hipotesis untuk menguji setiap pengaruh antar variabel yang ada dalam kerangka konseptual yang diusulkan. Karena artikel ini termasuk dalam artikel konseptual, maka peneliti menyarankan pada penelitian selanjutnya dilakukan penelitian empiris berdasarkan kerangka konseptual yang diusulkan di dalam artikel ini.]]>
<![CDATA[SISI GELAP SMARTPHONE: FAKTOR YANG MEMPENGARUHI KETERGANTUNGAN DAN NIAT PEMBELIAN ULANG ]]>
<![CDATA[Hadi, Antonius Satria]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol 11, No 2 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v11i2.4601
<![CDATA[In this digital era, smartphones are considered a primary need in everyday life. A person's behavior that reflects the dependence on smartphones is when most of their activities were spent using a smartphone. This study aims to analyze the relationship among variables convenience, social influence, and social need towards the dependence on smartphones. Then, this study analyzed the relationship of dependence on smartphones towards repurchase intention. Respondents of this study were undergraduate students in Yogyakarta who are using smartphones for their daily activities. The analytical technique used in this study was structural equation modeling using LISREL 10.1 software. This study proposed four hypotheses then the result showed that all hypotheses were accepted.]]>
<![CDATA[Penyuluhan kepada Siswa Kelas XII SMK Batik Sakti 2 Kebumen untuk Menumbuhkan Jiwa Wirausaha ]]>
<![CDATA[Bhenu Artha]]>;
<![CDATA[Antonius Satria Hadi]]>;
<![CDATA[Ardhi Khairi]]>
<![CDATA[ E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 12, No 1 (2021): E-DIMAS ]]>
Publisher : <![CDATA[Universitas PGRI Semarang ]]>
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DOI: 10.26877/e-dimas.v12i1.6149
<![CDATA[Siswa SMK Batik Sakti 2 Kebumen belum memiliki gambaran tentang membuka usaha secara mandiri. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan wawasan pada para siswa kelas XII SMK Batik Sakti 2 Kebumen mengenai kewirausahaan, UMKM, permodalan, dan pemasaran. Kegiatan ini menggunakan metode penyuluhan untuk meningkatkan pemahaman serta kesadaran para peserta, juga contoh-contoh tentang kewirausahaan, jenis-jenis usaha dan sosok wirausahawan yang dapat dijadikan contoh. Pemberian materi penyuluhan dilaksanakan selama satu hari saat jam kerja. Peserta pengabdian kepada masyarakat di sekolah ini diikuti sebanyak 60 siswa. Setelah mengikuti kegiatan pengabdian masyarakat, semua peserta diharapkan memiliki pengetahuan tentang kewirausahaan sebagai modal ilmu untuk membuka usaha di kemudian hari.]]>
<![CDATA[The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone ]]>
<![CDATA[Antonius Satria Hadi]]>
<![CDATA[ Asian Management and Business Review Volume 1 Issue 2, 2021 ]]>
Publisher : <![CDATA[Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/AMBR.vol1.iss2.art2
<![CDATA[The purpose of this research is to examine the effect of product attribute on repurchase intention, the effect of promotion mix on repurchase intention, the influence of distribution channel on repurchase intention, and the effect of price on repurchase intention, both partially and simultaneously. Respondents in this study were 99 students from several universities in Yogyakarta. The analytical technique used in this research is multiple linear regression analysis, F test and t test. All tests using IBM SPSS software version 23. The results of this study prove that product attribute has a positive effect on repurchase intention, price has a positive effect on repurchase intention, and promotion mix has a positive effect on repurchase intention. Each of hypotheses discussed in detail into this article.]]>
<![CDATA[The relationship between consumer buying behavior, social aspects, and technostress on smartphone ]]>
<![CDATA[Antonius Satria Hadi]]>
<![CDATA[ Asian Management and Business Review Volume 2 Issue 1, 2022 ]]>
Publisher : <![CDATA[Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/AMBR.vol2.iss1.art1
<![CDATA[The objectives of this study is to investigate the influence of social aspects including social need and social influence toward dependency, the influence of dependency toward repeat purchase intention and technostress. Respondents in this research were 200 undergraduate students from universities in Yogyakarta, Indonesia. This research has four hypotheses. The analytical technique used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) using LISREL 10 software. The results of this research empirically proves that social aspects including social need and social influence has significant and positive effect toward dependency, and dependency has significant and positive effect toward repeat purchase intention and technostress. Each of hypotheses were accepted and elaborated more detail in discussion section.]]>
<![CDATA[The Effect of Dependency on Repurchase Intention and Technostress ]]>
<![CDATA[Antonius Satria Hadi]]>
<![CDATA[ Jurnal Maksipreneur Vol 8, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 Yogyakarta ]]>
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DOI: 10.30588/jmp.v8i1.377
<![CDATA[This study aims to investigate the effect of convenience to dependency toward smartphone, the effect of social need to dependency toward smartphone, the effect of social influence to dependency toward smartphone, the effect of dependency toward smartphone on repurchase intention, and the effect of dependency toward smartphone on technostress. This research have five hypotheses. Data were collected from 170 respondents which got from questionnaire distributed to graduate degree students of Universitas Gadjah Mada, Yogyakarta. Based of the data collection, this analysis using structural equation modeling technique with software LISREL 8.72. The results of this research showed that convenience, social need, and social influence have positive and significant effects to dependency, while the dependency have positive and significant effects to repurchase intention and technostress. All (five) hypotheses on this research have been accepted. Each of those hypotheses discussed in detail through this article.]]>
<![CDATA[PENINGKATAN PEMAHAMAN SIKLUS HIDUP PRODUK DAN PEMASARAN DIGITAL PADA KELOMPOK TANI IKAN DI DESA DONOHARJO ]]>
<![CDATA[Antonius Satria Hadi]]>;
<![CDATA[Ardhi Khairi]]>;
<![CDATA[Cahya Purnama Asri]]>;
<![CDATA[Bhenu Artha]]>;
<![CDATA[Utami Tunjung Sari]]>
<![CDATA[ ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Oktober 2021 ]]>
Publisher : <![CDATA[Universitas Sanata Dharma ]]>
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DOI: 10.24071/aa.v4i2.3495
<![CDATA[This community service activity to give counseling to fish farmer groups in Dukuh Brengosan, Donoharjo Village, Ngaglik, Sleman, Yogyakarta Special Region which aims to provide additional understanding and knowledge to the fish farmer group "Mujur Fish Farm" about the product life cycle and digital marketing so that existing products can be widely marketed by utilizing e-marketplace. The community service activity aims to increase understanding and additional knowledge to the “Mujur Fish Farm” fish farmer group in Donoharjo Village about the product life cycle and digital marketing which is carried out using lecturing, demonstrating, and question answer methods. The benefits that participants can get from this community service activity include increasing knowledge, understanding, and experience of the "Mujur Fish Farm" fish farmer group in Donoharjo Village about the product life cycle and digital marketing.]]>
<![CDATA[Faktor Penentu Pariwisata Virtual Situs Warisan Dunia di Indonesia: Sebuah Telaah Pustaka dan Kerangka Konseptual ]]>
<![CDATA[Bhenu Artha]]>;
<![CDATA[Antonius Satria Hadi]]>;
<![CDATA[Niken Permata Sari]]>
<![CDATA[ Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 14 No. 1 (2020): June 2020 ]]>
Publisher : <![CDATA[Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia ]]>
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DOI: 10.47608/jki.v14i12020.38-45
<![CDATA[Industri pariwisata mulai melemah khususnya di Indonesia di tengah pandemi Covid-19 yang terjadi sekarang ini. Di tengah menurunnya tren pariwisata, teknologi justru semakin berkembang. Untuk itu diperlukan sebuah model baru untuk memajukan dan mengembangkan pariwisata dengan memanfaatkan teknologi. Tujuan utama dari penulisan artikel ini adalah untuk mengajukan dan memberikan model ataupun kerangka konseptual alternatif tentang pariwisata virtual. Lebih lanjut, kerangka konseptual yang baru ini bertujuan untuk menguji pengaruh variabel online destination experience, online destination authenticity, virtual reality, dan augmented reality terhadap pariwisata virtual pada situs warisan budaya di Indonesia. Dalam artikel ini, peneliti mengusulkan empat hipotesis untuk menguji setiap pengaruh antar variabel yang ada dalam kerangka konseptual yang diusulkan. Karena artikel ini termasuk dalam artikel konseptual, maka peneliti menyarankan pada penelitian selanjutnya dilakukan penelitian empiris berdasarkan kerangka konseptual yang diusulkan di dalam artikel ini.]]>
<![CDATA[ANALISIS FAKTOR KENYAMANAN DAN KETERGANTUNGAN MAHASISWA PADA SMARTPHONE YANG MENGAKIBATKAN STRES ]]>
<![CDATA[Antonius Satria Hadi]]>
<![CDATA[ Jurnal Bisnis Darmajaya Vol 6, No 2 (2020): Jurnal Bisnis Darmajaya ]]>
Publisher : <![CDATA[Institut Informatika Dan Bisnis (IIB) Darmajaya ]]>
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DOI: 10.30873/jbd.v6i2.2292
<![CDATA[Convenience is a trigger factor for dependency which in turn will trigger stress. Convenience can be said as a pleasant feeling when someone uses a smartphone. This study aims to determine the factor that influence stress caused by smartphone (technology) which is convenience. Previous researchers called the stress caused by technology is technostress. The technostress in this study is caused by dependency, and dependency is influenced by convenience variable. Data obtained from questionnaires distributed with purposive sampling techniques to undergraduate students at UGM in Yogyakarta. Result of this study shows that convenience have positive and significant effect to dependency and dependency itself have positive and significant effect to technostress. All hypotheses on this research are accepted. Each of hypotheses discussed detailly in this article.Keywords — convenience, dependency, technostress, smartphone]]>
