Innovative: Journal Of Social Science Research
Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research

Analisis Strategi Promosi Media Sosial Pada UMKM Coffee Shop (Studi Kasus Markoka Café Pangkalpinang)

Mailani, Mery (Unknown)
Tasyah, Tasyah (Unknown)
Pratama, M.Tafril (Unknown)
Noviyanti, Indah (Unknown)

Article Info

Publish Date
09 Jul 2025

Abstract

The purpose of this research is to examine how Micro, Small, and Medium Enterprises (MSMEs) in the coffee shop industry, specifically Markoka Cafe Pangkalpinang, utilize social media marketing. The research method employed a descriptive qualitative approach with data collection techniques including direct observation, interviews with business owners, and promotional documentation. The results indicate that Markoka Cafe actively utilizes social media such as Instagram and WhatsApp as digital marketing tools. This strategy is effective in increasing consumer engagement and brand awareness, thereby strengthening Markoka Cafe's position in the local Pangkalpinang coffee shop market and enhancing business exposure and interaction with customers.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...