Innovative: Journal Of Social Science Research
Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research

Pengaruh Pengalaman Pelanggan Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Jasa Pengiriman Barang Sicepat Ekspres Di Kecamatan Lasusua Kabupaten Kolaka Utara

Khatimah, Usnul (Unknown)
Stiadi, Muhamad (Unknown)
Zul Bay, Agus (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This study was conducted to analyze the extent to which customer experience and trust influence customer loyalty toward SiCepat Ekspres delivery services in Lasusua District, North Kolaka Regency. A quantitative approach was used, employing the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). Data were collected from 130 respondents who had used SiCepat Ekspres services in Lasusua more than three times. The findings indicate that customer experience has a positive and significant effect on customer loyalty, and trust also has a positive and significant impact on customer loyalty.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...