Pengaruh Dekorasi Tematik dan Citra Destinasi terhadap Kepuasan Pengunjung di Lembang Wonderland

Hidayat, Taufik
Syarifuddin, Didin

Innovative: Journal Of Social Science Research
Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research

This study aims to determine the influence of Thematic Decoration and Destination Image on Visitor Satisfaction at Lembang Wonderland. The research method used is quantitative with a survey approach involving 100 respondents. Data analysis was conducted using multiple linear regression with the help of SPSS, the results show that both Thematic Decoration and Destination Image have a significant influence, both partially and simultaneously, on Visitor Satisfaction, with a significance value of 0.000 (< 0.05). The coefficient of determination (R²) is 0.615, indicating that 61.5% of the variation in visitor satisfaction is explained by the two independent variables,in conclusion, attractive decoration and a positive destination image can increase visitor satisfaction. These findings are expected to serve as input for tourism managers in improving visitor experience quality.