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Green Perceived Value for Environmentally Friendly Products: Green Awareness Improvement Syarifuddin, Didin; Alamsyah, Doni Purnama
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 18, No 2 (2017): JEP 2017
Publisher : Universitas Muhammdaiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v18i2.5145

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This study aims to review the correlation of green perceived value and green brand attribute on green awareness with supporting moderation of customer’s demographic. The review focuses on environmentally friendly products with 467 respondents who come from Supermarket’s customer in West Java Province. Hypothesis test is found that green awareness can be improved through green perceived value and green brand attribute. But green perceived value plays important role in controlling green awareness. Besides that, supporting from customer’s demographic (sex, location, income) also very influenced the correlation level of green perceived value, green brand attribute with green awareness. The study review is useful in reviewing green customer behavior particularly in Indonesia that has still poor of caring; and in the effort of facing global warming through the review on environmentally friendly products
NILAI WISATA BUDAYA SENI PERTUNJUKAN SAUNG ANGKLUNG UDJO KOTA BANDUNG, JAWA BARAT, INDONESIA Syarifuddin, Didin
Jurnal Pariwisata dan Perhotelan Indonesia Vol 13, No 2 (2016): Jurnal Manajemen Resort dan Lesiure
Publisher : Manajemen Resort dan Leisure

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jurel.v13i2.4979

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PASAR TRADISIONAL DALAM PERSPEKTIF NILAI DAYA TARIK WISATA Syarifuddin, Didin
Jurnal Pariwisata dan Perhotelan Indonesia Vol 15, No 1 (2018): Jurnal Manajemen Resort dan Leisure
Publisher : Manajemen Resort dan Leisure

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jurel.v15i1.11266

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NILAI BUDAYA BATIK TASIK PARAHIYANGAN SEBAGAI DAYA TARIK WISATA JAWA BARAT Syarifuddin, Didin
Jurnal Pariwisata dan Perhotelan Indonesia Vol 14, No 2 (2017): Jurnal Manajemen Resort dan Leisure
Publisher : Manajemen Resort dan Leisure

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jurel.v14i2.8530

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Green Customer Behavior on Eco-Friendly Products: Innovation Approach Alamsyah, Doni Purnama; Syarifuddin, Didin; Mohammed, Hayder Alhadey Ahmed
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15386

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This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-friendly product has been common in the world. Indonesia is a country which is not very good at circulation of eco-friendly product. The study is conducted with focuses on eco-friendly products; through experiment survey to customer who has bought eco-friendly products in Bandung city. The research found that perceived innovation, service innovation and green perceived value have correlation. However green perceived value as based of purchase decision of customer can only be improved by perceived innovation of eco-friendly products. Furthermore, sex and customer’s educational background can truly support the correlation of perceived innovation with green perceived value of customer. This research finding explained how important perceived innovation supported by the characteristics (sex, educational background) of customers.
NILAI CITRA KOTA DARI SUDUT PANDANG WISATAWAN (Studi Tentang Citra Kota Bandung Dampaknya Terhadap Kunjungan Ulang) Syarifuddin, Didin
Journal of Indonesian Tourism, Hospitality and Recreation Vol 1, No 2
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v1i2.13761

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ABSTRAKBandung dikenal dengan sebutan Kota Kembang, Paris Van Java, dan Kota Konferensi Asia Afrika. Sebutan tersebut menggambarkan Bandung memiliki citra kota dengan kesan positif dari wisatawannya. Namun  citra tersebut relatif sudah mulai bergeser, sehingga dukungan terhadap citra kota dalam bentuk menurunnya rasa sejuk pada lingkungan alamnya, memudarnya warga Bandung yang “someah hade ka semah”, berdampak pada menurunnya tingkat keramahannya, tingkat kemacetan yang cukup tinggi dengan sarana dan prasarana transportasi yang belum memadai berdampak terhadap tingkat kunjungan ulang dan menjadikan Bandung berbeda dari sebelumnya. Tujuan penelitian ini adalah untuk menjelaskan Citra Kota Bandung dalam dukungan cognitive, unique, dan affective image dampaknya terhadap kunjungan ulang wisatawan, menggunakan analisis jalur dengan ukuran sampel 100 orang. Hasil penelitian menunjukkan bahwa Citra Kota Bandung yang dibangun melalui tingkat variasi atraksi wisata, lingkungan sosial budaya dengan tradisi lokal yang diwujudkan dalam bentuk ramah terhadap tamunya gambaran memuliakan wisatawan, dukungan infrastruktur yang cukup memadai sebagai daya dukung kepariwisataan, aneka jenis hiburan tradisional dapat memberikan kesan positif bagi pengalaman wisatawan sehingga menjadi faktor penentu kunjungan ulang. Lingkungan alam kota Bandung masih cukup memberikan kesejukan dan atraksi budaya lokal yang bernilai Internasional memberikan kesan yang sangat baik sehingga membangkitkan kunjungan ulang. Terbangunnya kunjungan ulang sebagai dampak dari pengalaman wisatawan yang dirangkum dari pengetahuan selama melakukan kunjungan, menumbuhkan ketertarikan sehingga membangkitkan keinginan  wisatawan untuk melakukan kunjungan ulang.Kata kunci: Citra Kota, Cognitive Image, Unique Image, Affective Image, Repeat Visit.  ABSTRACTBandung is known as The Flower City, Paris Van Java, and the City of the Asian-African Conference. The title describes Bandung has a city image with a positive impression from its tourists. However, this image has begun to shift relatively, so that support for the image of the city in the form of a decreased sense of coolness in its natural environment, waning Bandung residents who "someah hade ka semah", have an impact on the decreasing level of hospitality, a high level of congestion with transportation facilities and infrastructure inadequate impact on the level of repeat visits and making Bandung is different from before. The purpose of this study is to explain the city image of Bandung in terms of cognitive, unique, and affective image of its impact on tourist visits, using path analysis with a sample size of 100 people. The results showed that City Image of Bandung, built through a variety of tourist attractions, a socio-cultural environment with local traditions embodied in a friendly form towards its guests, illustrated glorifying tourists, adequate infrastructure support as tourism support, various types of traditional entertainment can give a positive impression for tourists' experience so that it becomes a determining factor for repeat visits. The natural environment of Bandung is still sufficient to provide coolness and local cultural attractions of international value give a very good impression that evokes repeat visits. Rebuilding visits as a result of the experience of tourists summarized from the knowledge during the visit, fostering interest so as to arouse the desire of tourists to make a repeat visit.Keywords: City Image, Cognitive Image, Unique Image, Affective Image, Repeat Visit.
Membangun Nilai Behavioral Intention melalui Tourist Experience Setiyariski, Ramdani; Syarifuddin, Didin; Kristiutami, Yuliana Pinaringsih
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 1 (2019)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i1.271

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Floating Market Lembang is a destination in Lembang, the boundary of West Bandung. Visitors visit in Floating Market Lembang always increasing in years. But that fact is not the same with the data which say tourist’s loyality haven’t maximum because majority of the tourist whose come to Floating Market lembang are new visitors. Decision of this research is to know influence of tourist experience to behavioral intention of Floating Market Lembang. The type of research are descriptive and verification. The survey method used is incidental sampling, which a sample size of 120 respondents. Data analysis technique using single regression techniques with coefficient determinant (R2) and partial (T) techniques. These results shows that there is a significant partial influence tourist experience to behavioral intention of Floating Market Lembang. The higher the ability of destination management in building positive experience on the tourists, so that it will increase positive image of the tourists in their visits. In this condition, directly or indirectly it will be able to build tourist’s willing in re-visiting to the destination. The correlation of the two variables can be simplisized in a sentence that in order to be able to build value of behavioral intention is how to be able to build tourist experience.
Strategi Pricing Policy Dalam Menarik Minat Wisatawan Dewi, Kartika; Syarifuddin, Didin; Martina, Sopa
Jurnal Pariwisata Indonesia Vol 1 No 2 (2019): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.181 KB)

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Taman Buah Mekarsari Bogor adalah salah satu pusat konservasi terbesar untuk keanekaragaman hayati buah-buahan tropis di dunia, terutama jenis buah-buahan unggul yang dikumpulkan dari semua daerah di Indonesia, serta tempat untuk penelitian budidaya (agronomi), pemuliaan dan perbanyakan benih unggul kemudian disebarluaskan kepada petani dan masyarakat umum. Penelitian ini adalah tipe deskriptif-verifikatif, sedangkan teknik pengambilan sampel yang digunakan adalah pengambilan sampel secara indindental dengan 100 responden. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan uji hipotesis menggunakan uji koefisien determinasi analisis (R ^ (2)), uji parsial (uji T). Penelitian ini dibantu dengan uji asumsi klasik yang terdiri dari uji normalitas dan uji autokerasi. Dari hasil uji statistik, diketahui bahwa kebijakan penetapan harga juga memiliki pengaruh positif dan signifikan terhadap minat wisatawan dengan koefisien kabupaten sebesar 0,793, selain itu produk pariwisata dan pengaruh kebijakan harga terhadap minat wisata di Taman Buah Mekarsari sebesar 62,9%.
PERFORMANCE VALUE OF HOTEL EMPLOYEE (IMPACT OF WORK MOTIVATION ON HOTEL X EMPLOYEE PERFORMANCE IN BANDUNG) Syarifuddin, Didin
Journal of Indonesian Tourism, Hospitality and Recreation Vol 2, No 2 (2019): Journal of Indonesian Tourism, Hospitality and Recreation
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v2i2.20983

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ABSTRAK Kinerja karyawan merupakan aspek penting dalam suatu organisasi, karena selain menjadi gambaran kinerja organisasi juga merupakan faktor penentu bagi keberlanjutan suatu organisasi. Hal ini ditafsirkan sama oleh Hotel X di Bandung, yang sangat memperhatikan kinerja karyawannya. Namun, karyawannya masih belum sepenuhnya menunjukkan kinerja maksimal, yang disebabkan oleh rendahnya motivasi kerja mereka. Metode deskriptif dan verifikasi digunakan untuk menjelaskan motivasi kerja dan kinerja karyawan dan menjelaskan hubungan kausalitas antara motivasi kerja dan kinerja karyawan. Dengan sampel 44 orang, menggunakan analisis regresi linier sederhana diikuti dengan memberi makna pada nilai motivasi dan kinerja yang dianggap sangat berharga dalam suatu organisasi. Hasil penelitian menunjukkan bahwa baik motivasi kerja maupun kinerja karyawan termasuk dalam kategori tinggi dalam melaksanakan tugas. Besarnya pengaruh motivasi kerja terhadap kinerja karyawan menjelaskan keberhasilan organisasi dalam menciptakan kinerja karyawan ditentukan oleh tingginya pekerjaan. motivasi, semakin tinggi motivasi kerja, semakin tinggi tingkat kinerja yang dihasilkannya atau sebaliknya. Ini berarti bahwa motivasi kerja menjadi aspek penting, bernilai tinggi yang dapat menentukan kinerja karyawannya, sehingga memberikan jaminan bagi keberlanjutan organisasi hotel. Selanjutnya, dapat dikatakan bahwa pentingnya sebuah hotel ditentukan melalui nilai motivasi dan kinerja karyawan hotel. Dari hasil penelitian ini dapat disarankan bahwa manajemen Hotel X di Bandung, dapat meningkatkan motivasi kerja karena merupakan faktor penentu keberhasilan kinerja karyawan.Kata kunci: Motivasi Kerja, Performa Karyawan, Nilai Kinerja ABSTRACTEmployee performance is an important aspect in an organization, because in addition to being a picture of the organization's performance it is also a determining factor for the sustainability of an organization. This is interpreted the same by Hotel X in Bandung, which is very concerned about the performance of its employees. However, its employees still do not fully show the maximum performance, which is caused by the low motivation of their work.This study uses descriptive and verification methods, to explain work motivation and employee performance and explain the causality relationship between work motivation and employee performance, with a sample size of 44 people, using simple linear regression analysis followed by giving meaning to the value of motivation and performance that are considered very valuable in an organization. The results showed that both work motivation and employee performance were included in the high category in carrying out their work duties.The magnitude of the effect of work motivation on employee performance explains the success of the organization in creating employee performance is determined by the high work motivation, the higher the work motivation, the higher the level of performance it produces or vice versa. This means that work motivation becomes an important, high-value aspect that can determine the performance of its employees, thus providing a guarantee for the sustainability of the hotel organization. Furthermore, it can be said that the importance of a hotel is determined through the value of motivation and performance of hotel employees. From the results of this study it can be suggested that the management of Hotel X in Bandung, can increase work motivation because it is a critical success factor for employee performance. Keywords: Work Motivation. Employee Performance, Performance Value
Nilai Budaya Tanam Padi sebagai Daya Tarik Wisata Syarifuddin, Didin
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i2.365

Abstract