<![CDATA[This study aims to analyze the tourism development of Celuk Agung Beach in Anturan Village using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach, with a focus on environmental management and tourist attractions. Celuk Agung Beach has great potential as a tourist destination but still faces challenges such as limited facilities, suboptimal environmental arrangement, and inadequate management. The research uses a descriptive qualitative method with data collection techniques including interviews, observation, and documentation. The subjects consist of local communities, tourists, tourism awareness groups (Pokdarwis), and village government officials. The results show that the main strengths lie in natural beauty and cultural potential, while the weaknesses include inadequate infrastructure and poor cleanliness. Opportunities include increasing tourist visits and government policy support, while threats involve competition from other destinations and low community participation in tourism management. The study recommends development strategies based on community involvement, sustainable environmental planning, and improved facilities to support visitor comfort. With proper management, Celuk Agung Beach can become a leading destination in Buleleng Regency and significantly contribute to the local economy.]]>
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