<![CDATA[The purpose of this study is to analyze the Optimization of Regional Original Revenue (PAD) from the Morning Market Levy managed by the Pasar Berintan Regional Public Company. This research is located at the Morning Market of Cirebon City. The research method used is a qualitative research method with data collection techniques through observation, interviews and documentation. The results of the research obtained are that the morning market levy payment system is still manual in recording and reporting, in addition to that, the levy revenue from the morning market at its realization has not reached optimal and is not on target due to the declining purchasing power of the community which has an impact on the income of Morning Market traders so that the market levy income is not in accordance with the nominal in Mayor Regulation No. 80 of 2021, the Type A people's market is required to pay three types of services namely 1) daily service services 2) daily cleaning services 3) daily order services as a whole the total levy must be paid by Morning Market traders of Rp.18,000 every day. Upon realization, Morning Market traders pay a levy of Rp.3000-Rp.10,000 stalls/day which has an impact on the receipt of market levies and its contribution to Regional Original Revenue (PAD), good cooperation is needed between traders, market managers and Perumda in an effort to overcome problems in order to achieve the optimization of Morning Market levy revenue.]]>
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