<![CDATA[Developing rural areas based on local potential is a crucial strategy for promoting equitable development and improving community welfare. The concept of tourism villages offers an alternative approach that integrates cultural values, natural resources, and active community participation in managing local tourism potential. This study aims to analyze the application of the tourism village concept in rural area development efforts. Using a qualitative descriptive approach, this study combines SWOT analysis and the Analytical Hierarchy Process (AHP) method to formulate an effective tourism village management strategy. The results show that the success of tourism village implementation is strongly influenced by synergy between stakeholders, the involvement of local communities as key actors, and the preservation of regional natural and cultural potential. The concept of Community-Based Tourism (CBT) is the main foundation for building sustainable tourism that encourages socio-economic transformation while maintaining the integrity of the local environment and culture. The implementation of tourism villages has proven to have great potential as a driver of inclusive and sustainable rural development.]]>
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