Jurnal Intelek Insan Cendikia
Vol. 2 No. 7 (2025): JULI 2025

The Influence of Product Quality, Product Design and Price on Vario Motorcycle Purchasing Decisions among Consumers in Lhokseumawe City

Aisa Putri Ariska (Unknown)
Rahmaniar Rahmaniar (Unknown)
Rusydi Abubakar (Unknown)
Heriyana Heriyana (Unknown)

Article Info

Publish Date
15 Jul 2025

Abstract

This research aims to determine the influence of product quality, product design and price on decisions about product quality, product design and purchase price for Vario motorbikes among consumers in Lhokseumawe City. The research method used is a quantitative method with multiple linear regression analysis techniques. The research results show that it significantly influences the decision to purchase a Vario motorbike. These findings show the importance of companies maintaining product quality, developing unique designs and setting appropriate prices in order to increase consumer buying interest, especially among the people of Lhokseumawe.

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Journal Info
Jurnal Intelek Insan Cendikia
Website

Abbrev

jiic

Publisher

PT Intelek Cendikiawan Nusantara

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Intelek Insan Cendikia (JIIC) adalah jurnal MULTI DISIPLIN ILMU. Jurnal ini menerima artikel ilmiah dari seluruh bidang ilmu, seperti : keagamaan, pendidikan, ekonomi, sosial, kesehatan, hukum, manajemen, dan seluruh bidang keilmuan ...