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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Visioner & Strategis Management Research and Behavior Journal Jurnal Intelek Insan Cendikia
Heriyana Heriyana
Universitas Malikussaleh
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Pengaruh Kualiatas Makanan Dan Suasana Terhadap Kepuasan Konsumen Pada Pizza House Di Kota Lhokseumawe Intan Syafriani; H Heriyana; Yusniar Yusniar
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the effect of food quality and atmosphere on consumer satisfaction at Pizza House in Lhokseumawe City. This study used primary data obtained by distributing questionnaires to 115 respondents who were selected using a non-probability sampling method with purposive sampling technique. The data analysis method used was multiple linear regression with the help of SPSS 24.0.  The results  partially indicated  that  food  quality significantly influenced consumer  satisfaction  at Pizza  House in  Lhokseumawe City,  and  atmosphere significantly influenced consumer satisfaction at Pizza House in Lhokseumawe City. Simultaneously, food quality and atmosphere significantly influenced consumer satisfaction at Pizza House in Lhokseumawe City.
Pengaruh Motivasi, Citra Sekolah Dan Persepsi Harga Terhadap Keputusan Santri Dalam Memilih Sekolah Di Dayah Terpadu Al-Muslimun Lhoksukon M Maimanah; Siti Maimunah; A Adnan; H Heriyana
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the effect of motivation, school image, and price perception on students' decisions in choosing a school at the Integrated Dayah Al-Muslimun Lhoksukon. This study used primary data obtained by distributing questionnaires to90 respondents selected using probability sampling method with simple random sampling technique. The data analysis method used was multiple linear regressions with the help of SPSS 16.0. This study showed that motivation significantly influencedstudents' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, school image significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, and price perceptions significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon. Simultaneously, motivation, school image, and price perception significantly influenced students' decisions in choosing a school at the Integrated Dayah of Al-Muslimun Lhoksukon.
Pengaruh Ketrampilan Kerja Terhadap Kinerja Karyawan Yang Dimediasi Oleh Beban Kerja Pada Usaha Kerajinan Tas Aceh Di Ulee Madon Yusniar Yusniar; Heriyana Heriyana; Nurlaili Nurlaili
Jurnal Visioner & Strategis Vol 10, No 2 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aims to analyze the effect of skills on employee performance mediated by workload in the Acehnese bag craft business in Uleu Madon. The sample in this study was 98 respondents using path analysis. The data used in this study are primary and secondary data. The results showed that both work skills as well as workload affect employee performance. The results of the path analysis show that work skills can have a direct effect on performance and can also have an indirect effect, namely from work skills to workload and then to performance.
The Influence of Ethical Leadership on Ethical Behavior Mediated by Ethical Climate at Government Institutions in Aceh Indonesia Nurainun Samka; Syafruddin Chan; Heriyana Heriyana; Rasyimah Rasyimah
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3868

Abstract

The objective of this study is to identify the influence of ethical leadership on the ethical behavior of government officers in Aceh Province that mediated by ethical climate. The ethical leadership variable of moral person and moral manager are employed as exogenous variables, while the ethical leadership is as endogenous variable, then the ethical climate of caring and law and code is employed as both mediation and exogenous variables. The subject of this research is the officers in several government institutions in Aceh Province. The data was collected through a survey method and the hypotheses were tested using Structural Equation Modeling (SEM). The result of this study identified that ethical leadership has positive influence on ethical climate and there is a direct influence of ethical leadership on ethical behavior. However, the influence between ethical leadership and ethical behavior of the officers is not mediated by ethical climate.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH Fitrah Rahmadhani; Sapna Biby; Heriyana; Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1463

Abstract

Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS Adinda Surgana; Heriyana; Muchsin; Sapna Biby
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1526

Abstract

This research aims to analyze the influence of social media marketing on intention to purchase clothing products. Social media marketing is seen from several dimensions, namely interactivity, informativeness, personalization, trendiness and WOM. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 108 respondents. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Interactivity has a significant effect on the intention to buy Rabbani products, Informativeness has a significant effect on the intention to buy Rabbani products, Personalization has a significant effect on the intention to buy Rabbani products, Trendines has a significant effect on the intention to buy Rabbani products and Worth of mouth has a significant effect on the intention to buy Rabbani products. Simultaneously, interactivity, informativeness, personalization, trendiness and worth of mouth have a significant effect on the intention to purchase Rabbani products.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION Sabrina Luvita; Teuku Zulkarnaen; Heriyana; Halida Bahri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1916

Abstract

This research was conducted to find out the influence of product quality, brand image and digital marketing on buying interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach where the data used is primary data collected from distributing questionnaireson line(google forms) and processed using SPSS 25.0. The sample in this study was 120 people. The data analysis technique used in this research is multiple linear regression, validity test, reliability test. The classic assumption test consists of the normality test, multicollinearity test, and heteroscedasticity test. Test the hypothesis using a partial test (t test). The research results show that product quality, brand image and igital marketing has a positive and significant effect on purchasing interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS Melly Wahyundari; Nurainun; Khairina; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3328

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436236

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Co-Authors Adinda Surgana Adnan Adnan Anwar Bahri, Halida Fikri Gazali Lubis Fitrah Rahmadhani Hamdiah Hamdiah Ikramuddin, Ikramuddin Intan Syafriani Iskandarsyah Jullimursyida Khairina M Maimanah Melly Wahyundari Moch Heikal Muchsin Muchsin Naufal Bachri, Naufal Nurainun Nurlaili Nurlaili Rasyimah Rasyimah Rusydi Abubakar Sabrina Luvita Sapna Biby Siti Maimunah Syafruddin Chan Teuku Zulkarnaen Wahyu Hidayat Harahap Yusniar Yusniar Yusniar Yusniar