<![CDATA[The hedonistic lifestyle, which emphasizes the pursuit of pleasure and excessive consumption, has become an increasingly prominent phenomenon in the daily lives of university students. This lifestyle is suspected to influence their ability to manage personal finances wisely. This study aims to examine the effect of a hedonistic lifestyle on students' financial management capabilities and to identify differences in financial management between students with high and low levels of hedonism. The research employs a quantitative approach using a survey method, involving 360 respondents from three universities in Cikarang selected proportionally through Slovin’s sampling technique. The research instrument is a Likert-scale questionnaire, which has been tested for validity and reliability. Data analysis was conducted using simple linear regression and independent sample t-tests. Preliminary results indicate a significant influence of a hedonistic lifestyle on financial management, as well as differences based on gender. The novelty of this study lies in the integration of hedonistic lifestyle and financial literacy into a single analytical model that aligns with the behavioral context of today’s students. The implications of these findings are expected to contribute to the development of behavior-based financial literacy programs that foster more adaptive and sustainable financial management strategies among university students.]]>
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