<![CDATA[Patperempat is a business that sells bottled milk coffee via pre-order system, in which the products will be delivered to the consumers. This company was still hampered by problems related to the components of value chain. The objectives of this research are to identify and analyze the condition of the company’s main and supporting activities in its value chain and to identify the effects of the value chain on its business development. Here the value chain analysis was used as the problem solver. The sample of this research consists of the company’s internal parties, consumers, and prospective consumers. The data was harvested via interviews, observations, and document studies. Based on the analysis, it was found that the main activities in the company’s value chain have run well, but the supporting activities are still considered very unsophisticated. This study also concludes that Patperempat is going to use differentiation strategy, so the value chain opportunities that can be done are creating variations and innovations.]]>
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