Reassessing Productivity in the Digital Age: The Impact of Social Media Addiction and Job Stress

Gunawan, Nadia Khairani
Hakim, Abdurrahman

Jurnal Kewirausahaan dan Inovasi
Vol. 4 No. 1 (2025)

This research departs from the high usage of social media among Generation Z in Indonesia. The objective of this research is to identify the effects of social media addiction and job stress on the work productivity of Generation Z. The sample of this quantitative explanatory research was 239 people. The data was harvested from Likert-scaled questionnaires and was analyzed using PLS-SEM in SmartPLS 3.0. The instrument of this research was assessed using measurement model evaluation, structural model evaluation, and model fit evaluation. This research finds that social media addiction has a significant direct influence on work productivity, and that job stress does not have any significant direct impact on work productivity.