<![CDATA[This study aims to analyze prime and support activities which is used on Pesans.id and provides solutions in the development of Pesans.id business using the results of Value Chain Analysis. This research is descriptive research with a qualitative approach. The research object is start-up business food and beverages Pesans.id located in Bogor, West Java with the subject of research in the form of value chains in business start-up Pesans.id whose data sources are members of Pesans.id and consumers who have purchased a product at least once. Data collection techniques using observation, interviews, and documentation. Data analysis techniques use data collection, data reduction, data presentation and drawing conclusions using Value Chain Analysis. The results of the study show that the implementation of the value chain in Pesans.id is in line with the Value Chain Analysis theory which has primary activities as main discussion, whereas support activities explained as activities to support the main activities. Pesans.id has various advantages such as providing uniqueness to the products sold by focusing on superior quality both in terms of the company brand and the products sold by selecting raw materials which are always considered, making better business SOPs and improving service to consumers so that they have a high selling value in the eyes of consumers and make consumers want to buy and repurchase so that Pesans.id implements a differentiation strategy as the main pillar in business development that will be carried out in the future.]]>
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