<![CDATA[The objective of this research is to develop a visual identity for a graphic design service business, Studio Grafikku, in order to improve the brand awareness of its customers. The brand Grafikku has not been well memorized by customers in the industry. The branding media of the business has not been provided with a standard visual guideline regarding its logo, color, typography, and its graphic elements. The data of this descriptive qualitative study was harvested from interviews, observations, and documentations. The analysis was performed using Design Thinking for obtaining an overall description about the visual identity design that suits its customers’ preferences. The results of this study are in forms of visual identities for Grafikku that meets the expectation of its customers, which consist of logo, color, typography, brand name, and the used graphic elements. Further, the resulting visual identities were then implemented in media used for branding, such as social media, websites, and advertisement videos.]]>
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