<![CDATA[Business competition continues to increase along with rapid economic development and globalization. Companies must be able to present innovations in order to create a Competitive Advantage to be used as a force that can be used to face competition. Green Innovation, as a company's effort to adopt environmentally friendly technology and sustainable business processes, is seen as a key factor in increasing the company's competitiveness in a global market that is increasingly concerned with environmental issues. On the other hand, a positive Corporate Image can strengthen the relationship between Green Innovation and Competitive Advantage by increasing consumer perceptions of company value. This study aims to analyze the effect of Green Innovation on Competitive Advantage with Corporate Image as a mediating variable on consumers of Retrorika Coffee Batu. This research is quantitative research. The number of respondents taken from this study were 250 consumers of Retrorika Coffee Batu. The instruments in this study were tested using validity and reliability tests. The analysis technique used is Partial Least Square (PLS). The results concluded that Green Innovation affects Competitive Advantage. Corporate Image affects Competitive Advantage. Corporate Image mediates Green Innovation on Competitive Advantage.]]>
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