El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Ulasan Terhadap Minat Beli Ulang Platform Shopee: Studi Kasus pada Gen Z di Jabodetabek

Rindu Islamia (Unknown)
Afif Zaerofi (Unknown)

Article Info

Publish Date
04 Aug 2025

Abstract

 This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled "The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek," this research employs a causal quantitative approach using the SEM-PLS analysis technique. The sampling method used is purposive sampling, with data collected through an online questionnaire distributed via Google Forms to 150 active Shopee users from Gen Z. The findings of this study are expected to provide insights into the factors influencing repurchase decisions in e-commerce, particularly among young consumers.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...