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How Perceived Value Mediates Muslim Consumer Loyalty to Halal Cosmetics: An Analysis of Labelling, Price, and Quality Sholeh, Khabib; Afif Zaerofi; Yono Haryono
Jurnal Internasional Ekonomi Islam Vol 6 No 02 (2024): International Journal of Islamic Economics
Publisher : The Postgraduate of Institut Agama Islam Negeri Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ijie.v6i2.9732

Introduction: Community productivity is critical in maintaining quality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs. Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward Indonesian skincare products among Muslim consumers in the Jabodetabek area. Specifically, it examines the mediating role of perceived value in these relationships. Method: Primary data were collected through a questionnaire distributed to 115 Muslim respondents who used Indonesian skincare products from Jabodetabek. The study employed random sampling was used for the participant selection. For data analysis, Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was used to assess both the direct and indirect effects of the variables. Result: This finding revealed that labeling and price do not directly affect consumer loyalty. At the same time, product quality and perceived value do, with the latter being positively influenced by price and product quality. The study also concludes that perceived value is a crucial driver of consumer loyalty, emphasizing that companies should focus on enhancing product quality and perceived value to strengthen consumer loyalty while recognizing that halal labeling, although important in principle, does not directly impact consumer loyalty or perceived value. Implication: The findings suggest that product quality and perceived value are critical drivers of consumer loyalty for skincare products targeting Muslim consumers in Jabodetabeky. Halal labeling, while necessary in principle, does not directly influence loyalty or perceived value. Companies should prioritize enhancing product quality and delivering perceived value to strengthen consumer loyalty while considering competitive pricing strategies that enhance perceived value.

Do Halal Literacy, Religiosity, and Legal Compliance Affect the Motivation of Applying for Halal Product Certification? Sholeh, Khabib; Afif Zaerofi; Yono Haryono
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 11 No. 2 (2024)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v11i2.15352

The enactment of regulations regarding the obligation to guarantee halal products in Indonesia according to Law Number 33 2014 is mandatory and binds for SMEs owners to have halal guarantees for all products that are offered. However, the number of Indonesian SMEs that have been halal-certified remains very low and far from their potential. The purpose of this study was to analyze the effect of the level of literacy, religiosity, and legal compliance of SMEs owners on halal product guarantee regulations using a quantitative approach with a research instrument in the form of a questionnaire distributed to SMEs owners in Depok. This study used a purposive sampling technique and obtained as many as 152 food SMEs that had not been halal certified. The results of this study show that halal literacy and religiosity influence the motivation of SMEs owners to apply for halal certifications. There are still SMEs owners who do not know or understand the rules and requirements for applying for halal certification. Legal compliance has no influence on SME owners’ motivation to apply for halal product certification. The majority of respondents complied with business regulations but did not have halal certification. The results of this study are expected to contribute to the implementation of halal certification policies and growth of the halal industry in Indonesia.

Enhancing students on climate issues through social media marketing and green knowledge sharing: A contemporary da'wah approach in Indonesia and Turkey Sutopo; Nur Hendrasto; Afif Zaerofi; Haidar, Abdullah
Jurnal Ilmu Dakwah Vol. 45 No. 1 (2025)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v45.1.26371

Purpose - This study examines the influence of social media marketing and green knowledge sharing on climate change awareness among university students in Indonesia and Turkey. These digital initiatives are framed as a contemporary form of da'wah bil hal, where Islamic values of environmental stewardship are promoted through action-based communication and active engagement on social media platforms. Method - A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 327 students through purposive sampling. Result - The findings reveal that social media marketing significantly impacts green knowledge sharing (β = 0.279, p = 0.016) and climate awareness (β = 0.305, p = 0.012), with green knowledge sharing mediating the relationship (β = 0.112, p = 0.038). However, climate awareness alone does not significantly lead to pro-environmental behavior. Implication – The study highlights that empowering students through social media campaigns can be an effective strategy for environmental da'wah, integrating Islamic values into climate action. Originality/Value - This study is one of the first cross-cultural investigations linking social media-driven environmental communication with Islamic da'wah practices between Indonesia and Turkey. It highlights cultural variations in environmental awareness and communication style, where Indonesian students show higher collectivist-driven engagement in green campaigns. In contrast, Turkish students tend to approach environmental messaging more individually. These contrasts enrich understanding of how Islamic da'wah bil hal can be contextualized across different cultural and educational settings. *** Tujuan - Studi ini bertujuan untuk menganalisis pengaruh pemasaran media sosial dan berbagi pengetahuan hijau terhadap kesadaran perubahan iklim di kalangan mahasiswa universitas di Indonesia dan Turki. Inisiatif digital ini dikonsepkan sebagai bentuk kontemporer dari da'wah bil hal, di mana nilai-nilai Islam tentang pengelolaan lingkungan dipromosikan melalui komunikasi berbasis aksi dan keterlibatan aktif di platform media sosial. Metode - Pendekatan kuantitatif digunakan dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menganalisis data yang dikumpulkan dari 327 mahasiswa melalui sampling purposif. Hasil - Temuan menunjukkan bahwa pemasaran media sosial secara signifikan mempengaruhi berbagi pengetahuan hijau (β = 0.279, p = 0.016) dan kesadaran iklim (β = 0.305, p = 0.012), dengan berbagi pengetahuan hijau sebagai mediator dalam hubungan tersebut (β = 0.112, p = 0.038). Namun, kesadaran iklim sendiri tidak secara signifikan mengarah pada perilaku pro-lingkungan. Implikasi – Studi ini menyoroti bahwa memberdayakan mahasiswa melalui kampanye media sosial dapat menjadi strategi efektif untuk da'wah lingkungan, dengan mengintegrasikan nilai-nilai Islam ke dalam aksi iklim. Orisinalitas/Nilai - Studi ini merupakan salah satu penelitian lintas budaya pertama yang menghubungkan komunikasi lingkungan berbasis media sosial dengan praktik da'wah Islam antara Indonesia dan Turki. Studi ini menyoroti variasi budaya dalam kesadaran lingkungan dan gaya komunikasi, di mana mahasiswa Indonesia menunjukkan keterlibatan yang lebih tinggi didorong oleh kolektivisme dalam kampanye hijau. Sebaliknya, mahasiswa Turki cenderung mendekati pesan lingkungan secara lebih individual. Perbedaan ini memperkaya pemahaman tentang bagaimana da'wah bil hal Islam dapat dikontekstualisasikan dalam berbagai setting budaya dan pendidikan.

Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Ulasan Terhadap Minat Beli Ulang Platform Shopee: Studi Kasus pada Gen Z di Jabodetabek Rindu Islamia; Afif Zaerofi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7847

This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled "The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek," this research employs a causal quantitative approach using the SEM-PLS analysis technique. The sampling method used is purposive sampling, with data collected through an online questionnaire distributed via Google Forms to 150 active Shopee users from Gen Z. The findings of this study are expected to provide insights into the factors influencing repurchase decisions in e-commerce, particularly among young consumers.

Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Beli Serum Skincare Hanasui: Studi pada Mahasiswa di Kabupaten Bogor Agnanisa; Afif Zaerofi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7848

This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested in buying Hanasui skincare serum. The findings of this study provide the results that (1) the product quality variable has a positive and significant effect on buying interest in Hanasui skincare serum for students in Bogor district. (2) the price perception variable has a positive and significant effect on buying interest in Hanasui skincare serum for students in Bogor district. (3) brand image variables have a negative and insignificant effect on buying interest in Hanasui skincare serum among students in Bogor district. Each variable simultaneously has a significant positive effect on buying interest in Hanasui skincare serum among students in Bogor district.

Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Ulasan Terhadap Minat Beli Ulang Platform Shopee: Studi Kasus pada Gen Z di Jabodetabek Rindu Islamia; Afif Zaerofi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7847

This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled "The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek," this research employs a causal quantitative approach using the SEM-PLS analysis technique. The sampling method used is purposive sampling, with data collected through an online questionnaire distributed via Google Forms to 150 active Shopee users from Gen Z. The findings of this study are expected to provide insights into the factors influencing repurchase decisions in e-commerce, particularly among young consumers.

Pengaruh Influencer Marketing, Kualitas Konten, dan Diskon Harga Terhadap Keputusan Pembelian Lozy Hijab dengan Self Control Sebagai Variabel Moderasi Siti Aisyah; Afif Zaerofi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8002

This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non-Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 respondents. In this study, data was obtained from distributing online questionnaires. The data analysis technique uses the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The results of the study indicate that the variables of content quality and discounts have a positive and significant effect on purchasing decisions. While the influencer marketing variable has no effect on purchasing decisions. And self-control can significantly moderate the effect of discounts on purchasing decisions. Kaywords: Influencer marketing, content quality, price discount, self control, purchasing decision

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