OPINI: Journal of Communication and Social Science
Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science

EDUTAINMENT STRATEGY OF @ROLANSIHOMBING TIKTOK ACCOUNT: BUILDING AUDIENCE ENGAGEMENT THROUGH EDUCATIONAL AND ENTERTAINING CONTENT

Pulungan, Tuty Alawiyah (Unknown)
Hamdan, Al-Hafizh Mubarak (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

applied to the TikTok account @rolansihombing in building audience engagement through educational and entertaining content. Using a qualitative method, data were collected through content analysis, focusing on engaging storytelling, the integration of education and entertainment, and the use of visual and verbal elements. The results indicate that the storytelling strategy, delivered in an engaging and personal manner with the inclusion of humor, is effective in increasing audience engagement and enhancing understanding of running. These findings can serve as a reference for other content creators in producing informative and engaging material

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Journal Info
OPINI: Journal of Communication and Social Science
Website

Abbrev

opini

Publisher

CV. Academic Solution Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical ...