<![CDATA[This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing social media and marketplaces as digital marketing tools. The program involved hands-on training, digital platform simulations, and assistance in creating business accounts and promotional content. A total of 15 MSME participants were involved. Initial findings showed that 80% of the participants had no business social media accounts, and 73% had never used marketplace platforms. However, following the mentoring sessions, there was a significant increase in participants’ knowledge and skills, with 93% stating that the program was highly practical and helpful. This activity also fostered digital entrepreneurship enthusiasm and opened new opportunities for MSMEs to grow sustainably in the digital era.]]>
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