International Journal Administration, Business & Organization
Vol 4 No 1 (2023): IJABO

The Effect of Free Shipping on Purchasing Decisions at GoFood

Herdianti, Putri Yasmin (Unknown)

Article Info

Publish Date
27 Apr 2023

Abstract

The purpose of this study was to investigate the impact of free shipping promotions on the purchasing decisions of Bandung State Polytechnic students, Indonesia using OFD GoFood. The study implements a descriptive quantitative research method and employs a survey questionnaire for data collection. The sample size of this study comprises 100 respondents. Additionally, the data are analyzed using descriptive and regression analysis techniques. The study indicated that free shipping positively impacts purchasing decisions made through OFD GoFood among students of Bandung State Polytechnic, Indonesia.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...