eProceedings of Management
Vol. 11 No. 4 (2024): Agustus 2024

Komunikasi Digital Dalam Produksi Konten “Kamus Politik” Tiktok @cnnindonesia

Anhar, Nazhea Rachel Ainayya (Unknown)
Dirgantara, Pradipta (Unknown)



Article Info

Publish Date
17 Oct 2024

Abstract

The creation of this project is underpinned by the rapid advancements in technology witnessed in recent years, notablyin computers, the internet, and mobile devices, reshaping our lifestyles, professions, and social interactions, andembedding digital communication as an indispensable component across various spheres of life. The primaryobjective of this endeavor is to delve into the realm of digital communication within the context of producing contentfor CNN Indonesia's "Political Dictionary." The theoretical framework employed encompasses digital communicationtheory, political communication, and social media studies. Methodologically, the research relies on observationaltechniques to track political discourse trends across diverse social media platforms and online searches to gauge thepolitical climate in Indonesia comprehensively. The research findings reveal that the development of the "PoliticalDictionary" video series, centering on the 2024 election, epitomizes the application of digital communication theoryby disseminating pertinent election-related information, including presidential debates and party listings.Consequently, it can be inferred that the "Political Dictionary" series fosters effective political discourse, evident inthe multitude of interactions on TikTok, reflecting audience enthusiasm. Through 15 videos, both serial and nonserial, this content successfully reaches a young audience, particularly Generation Z. Keywords-digital communication, political communication, social media, TikTok, creative content

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Journal Info

Abbrev

management

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing ...