eProceedings of Management
Vol. 11 No. 6 (2024): Desember 2024

Analisis Resepsi Pemilih Muda Terhadap Calon Legislatif 2024 Dari Kalangan Gen Z Di Kecamatan Cilengkrang Kabupaten Bandung

Suherman, Mochammad Alfiansyah (Unknown)
K, Abdul Fadli (Unknown)
Alwaton, Yogie (Unknown)



Article Info

Publish Date
01 Dec 2024

Abstract

This study aims to analyze the reception of young voters from Gen Z towards the 2024 legislative elections inCilengkrang District. Using a qualitative approach through data collection with in-depth interview methods with 15informants who are young voters in Cilengkrang District. This research found that the position of public acceptancein Cilengkrang District according to 3 positions of acceptance of legislative candidates from Generation Z and theresults are dominated by the Dominant-Hegemonic position where the community agrees with the existence oflegislative candidates from Generation Z. The results showed that the position of community acceptance inCilengkrang sub-district towards legislative candidates from Gen Z is dominated by the Dominant Hegemonic positionbecause the community considers that Generation Z has great opportunities and ambitions to bring change to thefuture government. This research is expected to provide insights for political parties and campaign teams to developmore effective strategies in attracting support for Gen Z legislative candidates, as well as being a valuable source ofinformation regarding the public's assessment of Gen Z candidates. Keywords-gen z, young voters, 2024 legislative election, reception

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Journal Info

Abbrev

management

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing ...