Vernacular
Vol. 5 No. 1 (2025): July Edition 2025

CIRI-CIRI MAKNA IDEASIONAL DALAM IKLAN PERAWATAN KULIT MS GLOW UNTUK WANITA

simatupang, Assyifa Dara Humairah (Unknown)

Article Info

Publish Date
01 Jul 2025

Abstract

This study aims to reveal the existence of ideational meanings contained in MS GLOW skin care product advertisements where the existence of these meanings can influence women's way of thinking and persuade them to buy the product.The researcher here collects the data related to the study by capturing on Ms Glow website.The theory used in this research is transitive theory.The ideational meaning is obtained from the transitivity system analysis.There are six processes that appear in MS Glow skin care product advertisements which consist of material, relational and mental processes.The most dominant process that appears is the material in which the process is used to represent women's products and attitudes.

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Journal Info
Vernacular
Website

Abbrev

Vernacular

Publisher

Universitas Harapan Medan

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

VJLLC, a peer-reviewed journal, is an interdisciplinary publication of original research on Linguistics, Literature, and Communication that aims to provide a forum for scholarly understanding and promote the process of knowledge, values, and skills. The journal encompasses research articles, ...