Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Dampak Perceived Environmental Knowledge dan Green Product Terhadap Purchase Decision Melalui Green Awareness: Studi pada Pengguna Produk the Body Shop di Kota Jepara

Lailii Shofiyaa (Unknown)
Nurul Komaryatin (Unknown)

Article Info

Publish Date
04 Aug 2025

Abstract

The purpose of this study was to determine the effect of perceived environmental knowledge and green products on purchase decisions through green awareness. The data source used in this study was the distribution of questionnaires to users of The Body Shop products in Jepara as many as 160 respondents. The sampling technique was based on purposive sampling technique where samples were taken from members of the population using specified criteria. The data analysis used was sem-partial least square (pls). The results of the analysis stated that there was a significant influence of the variables perceived environmental knowledge, green products, green awareness on purchase decisions

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...