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All Journal Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nurul Komaryatin
UNISNU Jepara
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH CITRA DESTINASI, DAYA TARIK WISATA DAN AKSESIBILITAS TERHADAP KEPUASAN PENGUNJUNG OBYEK WISATA PIJAR PARK KUDUS Adinda Dwi Hanifa; Nurul Komaryatin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13933

Abstract

There are several factors that become the reason for tourists to visit a tourist destination, including destination image, attractiveness and accessibility. The purpose of this study was to determine the effect of destination image, tourist attraction and accessibility on visitor satisfaction at Pijar Park Kudus tourist attraction. This type of research uses a quantitative approach. The population of this study were all visitors who had come to Pijar Park Kudus Tourism. The sampling method uses nonprobability sampling with purposive sampling technique used as a strategy in selecting respondents. Sample measurement using the slovin formula where a sample of 98.5 people was obtained and rounded up to 100 people. The data analysis used in this research is validity test, reliability test, classical assumption test, and hypothesis testing using SPSS version 25. The results showed that destination image has a positive effect on visitor satisfaction at Pijar Park tourist attraction, attractiveness has a positive effect on visitor satisfaction at Pijar Park tourist attraction and accessibility has a positive effect on visitor satisfaction at Pijar Park Kudus Tourism Object. Destination image has the highest influence, so it can be said that destination image is the most dominant variable in influencing visitor satisfaction. Keywords : destination image, tourist attraction, accessibility and visitor satisfaction
Dampak Perceived Environmental Knowledge dan Green Product Terhadap Purchase Decision Melalui Green Awareness: Studi pada Pengguna Produk the Body Shop di Kota Jepara Lailii Shofiyaa; Nurul Komaryatin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8123

Abstract

The purpose of this study was to determine the effect of perceived environmental knowledge and green products on purchase decisions through green awareness. The data source used in this study was the distribution of questionnaires to users of The Body Shop products in Jepara as many as 160 respondents. The sampling technique was based on purposive sampling technique where samples were taken from members of the population using specified criteria. The data analysis used was sem-partial least square (pls). The results of the analysis stated that there was a significant influence of the variables perceived environmental knowledge, green products, green awareness on purchase decisions
Co-Authors Adinda Dwi Hanifa Lailii Shofiyaa