<![CDATA[The most widely used social media today, both personally and organizationally is Instagram. The main purpose of Instagram, especially for companies, is to build the image or reputation of a company's products or services. One of them is PTPN IV Regional 2 with the Instagram account @ptpn4_regional2 which uses Instagram to convey all information related to their activities. The purpose of this study is to analyze the meaning and elements contained in the content on Instagram @ptpn4_regional2. The method used in this study is Roland Barthes' semiotic analysis consisting of denotation, connotation, and myth with a qualitative descriptive approach. Data were collected from a number of content uploads with certain meanings and uses of elements. The results obtained indicate that the content on the @ptpn4_regional2 account has interesting visuals and meanings. The conclusion of this study indicates that the content on the @ptpn4_regional2 account is quite effective as an effort to develop the company's reputation.]]>
Copyrights © 2025
