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All Journal PERSPEKTIF Community Development Journal: Jurnal Pengabdian Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Tanjung, Irwan Syari
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Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Development of Tourism Communication Model Based on Local Wisdom in Padangsidimpuan Tanjung, Irwan Syari; Tanjung, Hasrudy; Wibowo, Yogi Sumarsono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3011

Abstract

Tourism based on local wisdom can realize community creativity in introducing regional potential, especially culture, as a unique attraction and can support the development of a creative economy for local communities. For this reason, collaboration is needed among stakeholders, local governments (in this case, the Padangsidimpuan City Culture and Tourism office), tourism managers, the community to work together to build tourism based on local wisdom based on available social capital such as networks, culture, and social trust to support coordination and to the common interest. This study uses an experimental method with a qualitative approach. The research subjects are informants, namely the Padangsidimpuan city culture and tourism department employees, local wisdom-based tourism managers in Padangsidimpuan, Padangsidimpuan city communities, and tourists. Research subjects or informants were 11 people. The data collection techniques used are interviews, observations, documentaries, and online data searches. The technique data analysis used is descriptive qualitative and triangulation data analysis techniques as a validity test. This study concludes that it is necessary to develop a tourism communication model that is formed in Padangsidimpuan. There is involvement between the relevant public in the effort to develop tourism based on local wisdom. Statement of attitudes and commitments from all related elements in the tourism sector to maintain socio-cultural values and preserve the environment as the foundation of tourist destinations. Local wisdom managed by managers, audiences, cultural and tourism offices, and other related agencies to become a Padangsidimpuan tourist destination, namely Salak.
MENGEMBANGKAN UMKM SEBAGAI PERGERAKAN BERBASISEKONOMI DI DESA TANJUNG MULIA Astutit, Rini; Tanjung, Hasrudy; Alpi, M.Firza; Tanjung, Irwan Syari; Triatma, Muhammad Fikri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23624

Abstract

Usaha Mikro Kecil dan Menengah memiliki peranan yang sangat penting di dalam perekonomian Indonesia. Sektor Usaha Mikro Kecil dan Menengah ini juga memberikan peluang kerja bagi masyarakat sekitarnya. Melalui kegiatan Pengabdian kepada Masyarakat, tim bersinergi bersama aparat desa untuk melakukan pengembangan Usaha Mikro Kecil dan Menengah sebagai potensi ekonomi desa di Desa Tanjung Mulia.Berdasarkan hasil wawancara dan observasi, Usaha Mikro Kecil dan Menengah pada desa ini masih memiliki banyak problematika yang mengiringi terutama dalam hal product branding dan digital marketing,mereka masih melakukan pemasaran secara tradisional tetapi belum terjun dalam pangsa pasar online. Maka dari itu kami  bertujuan untuk melakukan pemberdayaan pada salah satu pelaku Usaha Mikro Kecil dan Menegah di Desa Tanjung Mulia. Strategi yang kami gunakan untuk memberdayakan produk Usaha Mikro Kecil dan Menengah adalah dengan berfokus pada branding agar customersdapat mengetahui identitas produk. Kemudian, para mahasiswa membantu untuk meluaskan pangsa pasar dengan cara mengenalkan digital marketing. Hasil yang diperoleh darikegiatanpemberdayaan ini adalah menciptakan spirit kepada para pelaku Usaha Mikro Kecil dan Menengah untuk terus berinovasi dan melakukan konsistensidalam mengembangkan usahanya.
Strategi Komunikasi Internal Biro K3L Dalam Meningkatkan Budaya Keselamatan Kerja di PT PLN (Persero) UIP Sumbagut Siregar, Almi Apriyansyah; Tanjung, Irwan Syari
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 4, No 1 (2025): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v4i1.23914

Abstract

Effective communication is a key factor in achieving organizational goals, especially in occupational safety and health programs. This study aims to analyze the internal communication strategy of the K3L Bureau in improving occupational safety culture at PT PLN (Persero) UIP Sumbagut. The research method used is descriptive qualitative, with the Lasswell communication model approach to understand the effectiveness of delivering occupational safety messages. Data collection techniques used in this study were observation, interviews, and documentation. Researchers conducted data analysis through three stages, namely data reduction, data presentation, and drawing conclusions. The results of the study showed that the K3L Bureau utilized various communication media such as Instagram, WhatsApp, posters, banners, and email to disseminate occupational safety information to employees. The combination of various communication channels and active support from management proved to be important factors in increasing awareness and compliance with occupational safety culture.
Peningkatan Kualitas Pengasuhan dan Perawatan Anak Melalui Program Pengembangan SDM Pengasuh di Panti Asuhan Bayi Sehat Muhammadiyah Kota Medan Ulayya, Atikah; Fanreza, Robie; Tanjung, Irwan Syari
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2025): Ihsan: Jurnal Pengabdian Masyarakat (April)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v7i1.23873

Abstract

Tujuan PKM yang berjudul “Peningkatan Kualitas Pengasuhan dan Perawatan Anak Melalui Program Pengembangan SDM Pengasuh di Panti Asuhan Bayi Sehat Muhammadiyah Kota Medan” adalah untuk memberikan pemahaman bagaimana mengasuh anak secara profesional. Sasaran mitra adalah pengasuh dan pengurus Panti Asuhan Bayi Sehat Muhammadiyah Kota Medan. Pelaksanan kegitan dilakukan pada tanggal 19 Januari 2025 pukul 10.00 wib s/d selesai. Lokasi pelaksanaan di Panti Asuhan Bayi Sehat Muhammadiyah Kota Medan. Metode yang digunakan mencakup kelompok workshop dan diskusi, melibatkan 9 peserta yang berusia di atas 20 tahun. Kegiatan ini berhasil meningkatkan kapasitas pengasuh dalam memahami dan menerapkan prinsip-prinsip pengasuhan yang baik. Hasil evaluasi menunjukkan bahwa pengasuh lebih mampu mengelola dan mendidik anak dengan pendekatan yang lebih sesuai. Kesimpulan dari kegiatan ini menekankan bahwa pengasuhan yang baik tidak hanya membentuk karakter anak, tetapi juga memberikan harapan untuk masa depan yang lebih baik. Setiap anak berhak mendapatkan kasih sayang dan perhatian yang diperlukan untuk tumbuh dan berkembang. Program ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi kualitas pengasuhan di panti asuhan dan membangun karakter anak-anak untuk masa depan yang lebih baik.
Analisis Konten Pada Akun Instagram @Ptpn4_Regional2 Sebagai Upaya Pengembangan Reputasi Perusahaan Putri, Mayolla Fransiska; Tanjung, Irwan Syari
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 4, No 2 (2025): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v4i2.26110

Abstract

The most widely used social media today, both personally and organizationally is Instagram. The main purpose of Instagram, especially for companies, is to build the image or reputation of a company's products or services. One of them is PTPN IV Regional 2 with the Instagram account @ptpn4_regional2 which uses Instagram to convey all information related to their activities. The purpose of this study is to analyze the meaning and elements contained in the content on Instagram @ptpn4_regional2. The method used in this study is Roland Barthes' semiotic analysis consisting of denotation, connotation, and myth with a qualitative descriptive approach. Data were collected from a number of content uploads with certain meanings and uses of elements. The results obtained indicate that the content on the @ptpn4_regional2 account has interesting visuals and meanings. The conclusion of this study indicates that the content on the @ptpn4_regional2 account is quite effective as an effort to develop the company's reputation.
Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga Tanjung, Irwan Syari; Tanjung, Hasrudy; Tenerman, Tenerman
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11654

Abstract

Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island.
Strategi Komunikasi dalam Pemasaran Pariwisata Berbasis Digital Tourism di Kabupaten Tapanuli Tengah Tanjung, Hasrudy; Tanjung, Irwan Syari; Astuti, Rini
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11656

Abstract

Digital tourism is the main strategy in promoting tourism destinations in Central Tapanuli Regency through the "Pesona Tapanuli Tengah" application and other digital platforms. However, challenges such as lack of attention from local governments and limited human resources in information technology are still issues. This study designed a digital-based tourism marketing model and identified factors influencing the low mastery of information technology among tourism human resources. Through a qualitative descriptive approach, this study highlights that the "Pesona Tapanuli Tengah" application and digital marketing strategy have a positive impact on increasing tourist interest. However, local governments, tourism industry players, and local communities need collaborative efforts to address these challenges. By continuing to improve digital marketing strategies and increasing digital literacy among the community, it is hoped that the tourism potential of Central Tapanuli Regency can be maximized, providing significant economic benefits for the local community.
Co-Authors Alpi, M.Firza Astutit, Rini Fanreza, Robie Hasrudy Tanjung, Hasrudy Putri, Mayolla Fransiska Rini Astuti Siregar, Almi Apriyansyah Tenerman Triatma, Muhammad Fikri Ulayya, Atikah Wibowo, Yogi Sumarsono