Branding: Jurnal Manajemen & Bisnis
Vol 4 No 1 (2025): BRANDING: Jurnal Manajemen dan Bisnis

STRATEGY TO IMPROVE PORT EMPLOYEE PERFORMANCE: ANALYSIS OF COMPETENCY, MOTIVATION, AND WORK DISCIPLINE AT UPP CLASS I TOBELO

Alnursa, Plening Gil (Unknown)
Marwan (Unknown)
Warlina, Lina (Unknown)



Article Info

Publish Date
04 Aug 2025

Abstract

This study aims to analyze the influence of competence, motivation, and work discipline on employee performance at the Class I Port Administration Office (UPP) in Tobelo. The research is based on operational issues linked to inadequate discipline, suboptimal training and competency development, and low work motivation among staff. A quantitative approach with an associative design was employed. The study involved all 55 employees as the total sample. Data were collected using a closed-ended Likert-scale questionnaire that had passed validity and reliability tests. Multiple linear regression analysis was conducted using SPSS version 25.0. The findings indicate that competence, motivation, and work discipline collectively have a significant impact on employee performance, with a coefficient of determination (R²) of 0.911. This suggests that 91.1% of the variation in performance is explained by the three variables. Partially, competence shows the strongest influence (β = 0.751), followed by motivation (β = 0.604). Interestingly, work discipline exerts a significant negative effect on performance (β = -0.314). These results highlight the importance of enhancing employee competence and motivation as key strategies for improving organizational performance. While discipline remains relevant, it should be implemented through consistent and measurable policies. The study recommends that human resource management in port offices prioritize career-based motivation strategies and continuous competence development to ensure sustained performance improvement.

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Journal Info

Abbrev

branding

Publisher

Subject

Economics, Econometrics & Finance

Description

BRANDING: Jurnal Manajemen & Bisnis (issn: 2963-8852) is a peer-reviewed journal published two times a year (April and October) by Department of Management, Faculty of Economic and Islamic Business. This journal is intended to be the journal for publishing articles reporting the results of research ...