JAM : Jurnal Aplikasi Manajemen
Vol. 11 No. 2 (2013)

Pengaruh Customer Relationship Management terhadap Loyalitas Ibu Hamil pada Pelayanan Persalinan (Studi di RS Hermina Tangkubanprahu Malang)

Estiningsih, Agnes Widayu (Unknown)
Hariyanti, Tita (Unknown)

Article Info

Publish Date
28 Jul 2025

Abstract

 The reseach goals are to test whether there is influence of Customer Relationship Management (CRM) to customer loyality. The research method was observasional analitic research with cross sectional study. The respondents 42 pregnant mother in the CRM program. CRM variables consist of people, process and technology was colect with self administered quesionare . Data was analyzed with the multiple linierregression and processing of data using SPSS 18 software. The result showed that CRM affects pregnant mother loyality of labor service.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...