Jurnal Keamanan Nasional
Vol. 11 No. 1 (2025): JURNAL KEAMANAN NASIONAL VOL. 11 NO. 1 TAHUN 2025

Peluang dan Tantangan Penggunaan Tiktok sebagai Sarana Komunikasi bagi Masyarakat Baduy Luar di Provinsi Banten

Juliansyah, Adi Akhyardi (Unknown)
Samad, M. Yusuf (Unknown)
Permatasari, Diah Ayu (Unknown)
Persadha, Pratama Dahlian (Unknown)



Article Info

Publish Date
31 Jul 2025

Abstract

The increased political participation of the Outer Baduy community in the 2019 General Election shows the influence of access to digital information, including social media. TikTok social media has become an interactive political communication platform, allowing the Outer Baduy community to access and disseminate political messages. However, the use of TikTok social media in the political communication of the Outer Baduy community presents both opportunities and challenges in the process of socialization and delivery of political information. This research aims to explore the use of TikTok social media as an alternative political communication for the Outer Baduy community. The approach used is a descriptive qualitative approach with a literature study. The results show that TikTok offers significant opportunities in political communication, for political actors and indigenous people due to its ability to reach a wide audience and provide more personalized interactions. However, there are challenges such as optimizing the use of TikTok by political actors and implementing digital literacy that is sensitive to local culture, especially in communities such as Baduy. Thoughtful and context-based use of TikTok can strengthen political participation and social inclusivity, it needs to be accompanied by efforts to address disinformation and maintain existing cultural values.

Copyrights © 2025






Journal Info

Abbrev

kamnas

Publisher

Subject

Religion Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Keamanan Nasional is a scientific and open-access journal managed and published by Puskamnas, Universitas Bhayangkara Jakarta Raya. This journal is a peer-reviewed journal that aims and focuses to publish new work of the highest caliber across the full range of legal scholars, which includes ...