<![CDATA[This study aims to analyze the effect of self-leadership and proactive personality on the innovative work behavior of village heads in Kerinci Regency, with creative self-efficacy as a mediating variable and knowledge sharing as a moderating variable. The background of this study departs from the low innovative work behavior of village heads, as shown in the results of the initial pre-survey with a respondent achievement rate (TCR) of only 55.17%. The research method uses a quantitative approach with survey techniques and data collection through written questionnaires. The sample was taken saturated from the entire population of 285 village heads. Data analysis was conducted using SmartPLS 3.2.8 with the Partial Least Square (PLS) approach, including validity, reliability, and causality tests through bootstrapping. The results showed that self-leadership and proactive personality have a positive and significant effect on innovative work behavior. In addition, creative self-efficacy is proven to mediate the relationship between self-leadership and innovative work behavior, while knowledge sharing strengthens the influence of self-leadership on creative selfefficacy. In conclusion, improving the innovative work behavior of village heads can be achieved through strengthening self-leadership, developing a proactive personality, and managing knowledge sharing and creative self-efficacy in the work environment. ]]>
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