Da'watuna: Journal of Communication and Islamic Broadcasting
Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting

Aktivitas Public Relations Santasea Waterpark di Media Sosial (@santaseawaterpark)

Ahmad Agus Salim (Unknown)
Kurnia Handita (Unknown)

Article Info

Publish Date
16 Jul 2025

Abstract

This study aims to analyze the public relations activities conducted by SantaSea Waterpark through Instagram in enhancing public brand awareness. The research employs a descriptive qualitative approach using a case study method. Data were obtained through observation of the Instagram account @santaseawaterpark and literature review related to digital public relations. The findings indicate that the public relations activities include information dissemination, promotions, special events, and audience engagement. These efforts effectively foster user engagement and contribute to increasing SantaSea Waterpark's brand awareness. Positive responses from Instagram followers and users towards promotional and event-related content serve as indicators of the effectiveness of the communication strategies employed.

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Journal Info
Da'watuna: Journal of Communication and Islamic Broadcasting
Website

Abbrev

dawatuna

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi ...