Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Ahmad Agus Salim
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Aktivitas Public Relations Santasea Waterpark di Media Sosial (@santaseawaterpark) Ahmad Agus Salim; Kurnia Handita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8314

Abstract

This study aims to analyze the public relations activities conducted by SantaSea Waterpark through Instagram in enhancing public brand awareness. The research employs a descriptive qualitative approach using a case study method. Data were obtained through observation of the Instagram account @santaseawaterpark and literature review related to digital public relations. The findings indicate that the public relations activities include information dissemination, promotions, special events, and audience engagement. These efforts effectively foster user engagement and contribute to increasing SantaSea Waterpark's brand awareness. Positive responses from Instagram followers and users towards promotional and event-related content serve as indicators of the effectiveness of the communication strategies employed.
Strategi Komunikasi dalam Membangun Konsep Pesantren Karyawan di Pondok Pesantren At-Taqwa Cikarang Ahmad Agus Salim
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.3516

Abstract

Pesantren At-Taqwa Cikarang is often referred to as an employee boarding school, although its students do not only come from employees or workers, but the boarding school is dominated by employees or workers. This research aims to analyse the communication strategy applied by Pondok Pesantren At-Taqwa Cikarang in building the concept of employee boarding school. The main focus of this research is how the communication strategy of Pondok Pesantren At-Taqwa Cikarang in building the concept of employee islamic boarding house. This research uses a qualitative approach with the presentation of descriptive data analysis. The method used in this research is using a case study. This research uses a communication planning model developed by Philip Lesly which consists of organisational components and public components. The results showed that in the organisational component, it was found that the communication strategy used was direct communication and through social media. All students play a role in communication activities and act as communicators. In this component, feedback is marked by the presence of employees who register at Pondok Pesantren At-Taqwa Cikarang. Evaluation activities are carried out if there are employee students who do not want to recite the Koran and by looking at the parameters of likes, comments and subscriptions on social media.
Strategi Komunikasi Sanggar Seni Tari Ridwan CS dalam Membangun Kepercayaan Orang Tua Siswa Ahmad Agus Salim
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6537

Abstract

In this era of globalization, challenges arise for art practitioners and art studios in preserving traditional arts. This phenomenon creates significant obstacles for traditional art studios, particularly dance studios, in attracting the interest of younger generations and building trust among parents to encourage their children's participation. This study aims to analyze the communication strategies implemented by the Ridwan CS Dance Studio in building trust among students' parents. The research adopts Ronald D. Smith's (2017) Public Relations strategic planning model from his book Strategic Planning for Public Relations, which outlines four stages of strategic planning divided into nine steps. The results indicate that the communication strategies employed by the studio have been quite effective in establishing trust among parents. This conclusion is supported by findings showing that students receive parental support to learn at the Ridwan CS Dance Studio. Additionally, parents have provided feedback indicating that they feel reassured about their children's involvement and learning activities at the studio.4o
Co-Authors Kurnia Handita