Indonesian Journal of Entrepreneurship & Startups
Vol. 3 No. 2 (2025): July 2025

The Effect of Promotion and Product Quality on Purchase Decisions

Wijanarko, Denta Ardhian (Unknown)
Solihin, Dede (Unknown)

Article Info

Publish Date
30 Jul 2025

Abstract

This study aims to examine the influence of promotion and product quality on purchasing decisions at Carl's Jr. in Central Park, West Jakarta. The method used was an associative quantitative approach, with data collected through questionnaires from 100 respondents. Analysis was conducted using simple and multiple linear regression. The results indicate that promotion and product quality have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality has the greatest influence. These findings imply the importance of promotional strategies and product quality improvements in driving consumer purchasing decisions

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Journal Info
Indonesian Journal of Entrepreneurship & Startups
Website

Abbrev

ijes

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Entrepreneurship & Startups is a journal focused as a platform to exchange cutting-edge ideas and technologies from researchers, academics, practitioners, policy makers, and employers in order to cultivate the seed of entrepreneurship and Startup launch. Indonesian Journal of ...