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All Journal Indonesian Journal of Entrepreneurship & Startups
Wijanarko, Denta Ardhian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Promotion and Product Quality on Purchase Decisions Wijanarko, Denta Ardhian; Solihin, Dede
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 2 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i2.15141

Abstract

This study aims to examine the influence of promotion and product quality on purchasing decisions at Carl's Jr. in Central Park, West Jakarta. The method used was an associative quantitative approach, with data collected through questionnaires from 100 respondents. Analysis was conducted using simple and multiple linear regression. The results indicate that promotion and product quality have a positive and significant influence, both partially and simultaneously, on purchasing decisions. Product quality has the greatest influence. These findings imply the importance of promotional strategies and product quality improvements in driving consumer purchasing decisions
Co-Authors Solihin, Dede