eProceedings of Art & Design
Vol. 11 No. 5 (2024): Oktober 2024

Perancangan Ulang Favehotel Gatot Subroto Jakarta Dengan Pendekatan Brand Identity

Thalita Haryanto, Anastasya (Unknown)
Salayanti, Santi (Unknown)
Murdowo, Djoko (Unknown)



Article Info

Publish Date
15 Nov 2024

Abstract

FaveHotel Gatot Subroto Jakarta is a 3-star hotel located on Jl. Gatot Subroto, Jakarta. This hotel provides rest areas for guests who travel or activities in Jakarta. Facilities offered include lobbyists, receptionists, restaurants, employee rooms, gyms, kitchens, per-type rooms, meeting rooms, and employee lockers. To improve the visitor experience, an interior redesign with the theme "Cohesion in Space Design" and the concept of "Brand Functional Alignment". This design will pay attention to elements such as floors, walls, and ceilings to create a comfortable atmosphere and fit the image of the hotel. Methods to be used include brainstorming, mid mapping, moodboard, and prototype methods. Keywords: favehotel, redesigned,brand identity, space design

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Journal Info

Abbrev

artdesign

Publisher

Subject

Arts Humanities

Description

Merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian Art & Design. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing ...