<![CDATA[The production of the film “Kinah dan Redjo”, by Universitas Amikom and MSV Sinema, has been completed, prompting researchers to conduct an analysis and evaluation of the production management applied. The focus of this study is on time and cost, which are critical factors supporting film production. An extended production duration was identified as a challenge, as it reduces effectiveness and leads to cost overruns. Therefore, this study aims to compare project management strategies for successful planning and control, using both conventional methods and the Critical Path Method (CPM). This analysis is expected to yield faster project completion and establish efficient, productive standards for future productions. The conventional approach indicated a total production duration of 681 days, comprising 120 days for pre-production, 18 days for production, and 551 days for post-production. Upon analysis using the CPM method, the total duration was reduced to 459 days, including 113 days for pre-production, 152 days for production, and 191 days for post-production. The graphical comparison of methods shows significant cost fluctuations across each production phase with the conventional method, especially increased costs during production despite the shorter duration. Conversely, the CPM method demonstrates more controlled and measurable durations and costs. This study underscores the importance of cost optimization, standardization of the Work Breakdown Structure (WBS), and hybrid modeling to enhance efficiency in dynamic film projects. Furthermore, this analysis serves as a foundational reference for the architectural planning of future applications incorporating artificial intelligence (AI) integration. AI has the potential to accelerate scheduling, optimize resource allocation, and streamline cost management and production design, thereby improving overall project efficiency.]]>
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