Jurnal EMT KITA
Vol 9 No 4 (2025): OCTOBER 2025

Pengaruh Kepercayaan dan Komitmen terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Moderasi (Studi Kasus pada PT. Mitra Jofer Indonesia)

Nuraeni, Siti (Unknown)
Yulia, Iis Anisa (Unknown)
Putra, Mulyana Gustira (Unknown)

Article Info

Publish Date
01 Oct 2025

Abstract

The purpose of this study is to analyze the impact of Trust and Commitment on Customer Loyalty, considering Satisfaction as a variable that can moderate the relationship. This study involved all customers of PT Mitra Jofer Indonesia as many as 45 companies. The sampling technique used is the census method in the Non-Probability Sampling category. Hypothesis testing was carried out using multiple linear regression and moderation regression analysis. The findings of this study indicate that Trust and Commitment have an influence on Customer Loyalty. In addition, Satisfaction is proven to strengthen the influence of Trust on Loyalty, but has no moderating effect on the relationship between Commitment and Loyalty.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...