<![CDATA[The study aims to analyze the influence of product design and quality on purchasing decisions at PT. JMA Furniture Klaten, Central Java. The research method used in this study uses a quantitative method. The population of employees working at CV SAI Semarang is 96 people. This study uses a non-probability sampling approach method with a saturated sampling technique. The data analysis technique used is the classical assumption test, determination coefficient test, hypothesis test processed using IBM SPSS software version 26. The research instrument uses a questionnaire and interview list. The results of the study showed that design partially has a positive and significant effect on purchasing decisions at PT. JMA Furniture Klaten, Central Java, while product quality partially has a positive and significant effect on purchasing decisions at PT. JMA Furniture Klaten, Central Java. Simultaneously, design and product quality have a positive and significant effect on purchasing decisions at PT. JMA Furniture Klaten, Central Java.]]>
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