ProBank: Jurnal Ekonomi dan Perbankan
Vol 10, No 1 (2025)

Pengaruh Brand Image, Web Quality dan Trust Terhadap Purchase Intention Melalui Electronic Word of Mouth sebagai Variabel Intervening Studi Kasus pada Pembelian Body Care Secara Online di Marketplace

Raharjo, Prasetyo Budi (Unknown)
Haryanto, Aris Tri (Unknown)
Dewi, Septiana Novita (Unknown)

Article Info

Publish Date
23 Jun 2025

Abstract


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Journal Info
ProBank: Jurnal Ekonomi dan Perbankan
Website

Abbrev

probank

Publisher

Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa

Subject

Economics, Econometrics & Finance

Description

We invite unpublished research, empirical study, book review, short communication and high quality research work pertaining to the recent developments and practices in the areas of Economics, Corporate Governance, Industrial Relations, And emerging paradigms in allied subjects like Accounting, ...