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All Journal ProBank: Jurnal Ekonomi dan Perbankan
Prasetyo Budi Raharjo
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Brand Image, Web Quality dan Trust Terhadap Purchase Intention Melalui Electronic Word of Mouth sebagai Variabel Intervening Studi Kasus pada Pembelian Body Care Secara Online di Marketplace Prasetyo Budi Raharjo; Aris Tri Haryanto; Septiana Novita Dewi
ProBank Vol 10, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v10i1.1965

Abstract

Co-Authors Aris Tri Haryanto Septiana Novita Dewi